In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.
A massive AI investment push and nuclear-powered infrastructure give France an edge, but supply chain constraints and strict EU rules could hamper its ability to compete with the US
Programmatic accounts for the vast majority of digital display ad spending across the major markets we track in Western Europe. The UK holds a significant lead in terms of overall spend, but France and Germany are growing quicker.