Social network user growth is stalling in Western Europe. Marketers should look toward changing platform dynamics, particularly among generational cohorts, to best manage their social media strategies.
Source: Nielsen; European Broadcasting Union (EBU); Daily Express; F茅d茅ration internationale de football association (FIFA); International Olympic Committee (IOC); Union of European Football Associations (UEFA)
Sustainability is a big issue for Western European digital advertisers. To meet their clean emissions goals, though, they鈥檒l need to tackle the digital inefficiencies inherent in the ad supply chain.