Ä¢¹½AV

Digital grocery sales are growing again across Western Europe as inflation forces higher spending, click and collect gains momentum, and mobile loyalty schemes come to the fore. ​

Cross-border sales are booming in Western Europe despite a slowdown in adoption. As China’s ecommerce giants eye European expansion, local retailers face a competitive threat—and a substantial opportunity.

As inflation eases across Europe in 2024, retail, media, and marketing firms will turn their attention to regulatory headwinds on the horizon.