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The connected TV ad opportunity is growing significantly in scope. The promise of broad yet targeted reach, retail media tie-ins, campaign measurement, and ad interactivity are fueling strong spending growth.

Comcast to distribute Max in the UK in exchange for US bundle rights: The deal shows competitors willing to team up in a saturated market.

Vodafone and Three’s £15 billion merger forms the UK’s largest mobile operator, reflecting a telecom consolidation trend and potential regulatory leniency on major M&As.

Retailers try to rein in return fraud: Ecommerce’s growth this holiday season increases the pressure on retailers to combat fraud without pushing consumers away.

Bluesky drives three times more publisher traffic than Threads, some report: its open link-sharing policies offer an engaging alternative to restrictive platforms.

UK retail footfall declined in November as shoppers waited for Black Friday deals: Poor weather and subdued confidence also weighed on traffic, souring retailers’ holiday prospects.

TikTok Shop gears up for busy holiday season in the US, UK: The platform expects hefty ecommerce and ad growth this year as shoppers get used to transacting on the app

Offering a seamless returns process can help merchants win repeat shoppers.

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.