The connected TV ad opportunity is growing significantly in scope. The promise of broad yet targeted reach, retail media tie-ins, campaign measurement, and ad interactivity are fueling strong spending growth.
Vodafone and Three’s £15 billion merger forms the UK’s largest mobile operator, reflecting a telecom consolidation trend and potential regulatory leniency on major M&As.
Retailers try to rein in return fraud: Ecommerce’s growth this holiday season increases the pressure on retailers to combat fraud without pushing consumers away.
Bluesky drives three times more publisher traffic than Threads, some report: its open link-sharing policies offer an engaging alternative to restrictive platforms.
UK retail footfall declined in November as shoppers waited for Black Friday deals: Poor weather and subdued confidence also weighed on traffic, souring retailers’ holiday prospects.
TikTok Shop gears up for busy holiday season in the US, UK: The platform expects hefty ecommerce and ad growth this year as shoppers get used to transacting on the app