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Paid Media Channels Ad Buyers in Latin America Will Use to Place Digital Ads, June 2023 & July 2024 (% of respondents)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Advertisers in Latin America Want Standardized Sales-Related Metrics to Better Assess Campaign Performance (% of retail media ad buyers in Latin America, July 2024)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Retail Media Falls Short on Creative Freedom and Data Sharing for Advertisers in Latin America (% of retail media ad buyers in Latin America, July 2024)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Amazon Has the Most Well-Known Retail Media Solution in Latin America, but Regional Players Are Gaining Ground in Brand Awareness (% of ad buyers in Latin America who are aware of select regional RMNs, June 2023 & July 2024)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Retail Media鈥檚 Growth in Latin America Hinges on Fixing Standardization and Measurement Gaps (% of retail media ad buyers in Latin America, July 2024)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Average Ecommerce Mobile App Session Lengths Worldwide, by Country, H1 2024 (minutes)
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Aug 20, 2024
Source: Adjust
Actions Being Taken to Manage the Risks of Generative AI (GenAI) According to Business Leaders Worldwide, June 2024 (% of respondents)
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Aug 20, 2024
Source: Deloitte
Percentage of Generative AI (GenAI) Experiments Deployed Into Active Use According to Business Leaders Worldwide, June 2024 (% of respondents)
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Aug 20, 2024
Source: Deloitte
Total Americanas S.A. Retail Sales in Brazil, by Channel, 2019-2023 (billions)
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Aug 15, 2024
Source: Americanas S.A.
Video Game Players* Worldwide, by Region, 2023 & 2024 (millions and % change)
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Aug 13, 2024
Source: Newzoo
Adults in Select Countries Worldwide Who Think Social Media Influencers Are a Useful Source of Financial Information, May 2024 (% of respondents)
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Aug 12, 2024
Source: YouGov
AI in Products Positively Influences Purchase Intent in Asia-Pacific (% of respondents in select countries, July 2024)
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Aug 10, 2024
Source: YouGov
AI in Products Has a Significantly Stronger Influence on Purchase Intent in Mexico Than in the US (% of respondents in Mexico vs. the US, July 2024)
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Aug 10, 2024
Source: YouGov
Mexico Ad Spending 2024鈥�: How the Paid Media Mix Is Evolving in Latin America鈥檚 Most Digitally Penetrated Ad Market
Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�
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Aug 7, 2024
B2B Digital Ad Spending Growth in Select Countries and Worldwide, 2024 (% change)
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Aug 1, 2024
Source: 蘑菇AV
B2B Digital Ad Spending in Select Countries, 2024 (billions)
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Aug 1, 2024
Source: 蘑菇AV
Latin America Is Leading on Time Spent on Mobile (average hrs:mins spent per day with mobile among internet users worldwide, by region, H1 2024)
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Aug 1, 2024
Source: GWI
Time Spent With Gaming in Canada Trails Many Countries and Regions
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Aug 1, 2024
Source: 蘑菇AV; Global Media Intelligence 2024
Game Console Ownership Rates Are Highest in Western Europe and the Americas
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Aug 1, 2024
Source: GWI; Global Media Intelligence 2024
Smart TV Ownership Continues to Climb Everywhere but Latin America, Its Leading Region (% of internet users who own a smart TV, by region, H1 2023 & H1 2024)
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Aug 1, 2024
Source: GWI; Global Media Intelligence 2024
Gen Z Overindexes in Watching Influencer Videos, Especially in Western Europe and North America (% of internet users who watch vlog/influencer video, ages 16-24 vs. total, H1 2024)
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Aug 1, 2024
Source: GWI; Global Media Intelligence 2024
Latin America Ad Spending 2024: Mobile, Video, and Retail Media Fuel Digital鈥檚 Continuing Ascent
At $22.25 billion, digital advertising is advancing unabated in Latin America this year. Double-digit gains in video and retail media ad spending, as well as improving economic conditions in Brazil and Mexico, will help take the regional market to new heights. Here are the latest trends you need to know.
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Jul 23, 2024
Business Travel Spending in Select Countries and Worldwide, 2024 (billions and % change)
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Jul 22, 2024
Source: Global Business Travel Association (GBTA)
Peru and Colombia Will Drive Retail Ecommerce Sales Gains in the Andean Community Through 2028 (billions of retail ecommerce sales in the Andean Community, by country, 2023-2028)
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Jul 19, 2024
Source: 蘑菇AV
Mexico Will Represent One-Third of Total Retail Ecommerce Sales in Latin America (billions of retail ecommerce sales in Latin America, by country, 2021-2028)
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Jul 19, 2024
Source: 蘑菇AV

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