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Latin America Retail Media Advertising Trends 2023: Digital鈥檚 Third Wave Brings a $1 Billion Opportunity to the Region
Retail media is on track to fundamentally revolutionize Latin America鈥檚 digital advertising industry. As economic uncertainty pushes marketers to deliver tangible business results, retail media will play a larger role in their media buys. Here are the latest trends to know.
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Jun 20, 2023
Digital Buyer Growth in Mexico, by Region, Aug 2022 (% change vs. Sep 2021)
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Jun 19, 2023
Source: Insider Intelligence; Instituto Nacional de Estad铆stica y Geograf铆a (INEGI); Instituto Federal de Telecomunicaciones (IFT)
Total Media Ad Spending and Growth, by Country, 2023 & 2024 (billions and % change)
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Jun 19, 2023
Source: Magna Global
Worldwide Total Media Ad Spending and Growth, by Region and Media, 2023 & 2024 (billions, % change, and % of total)
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Jun 19, 2023
Source: Magna Global
Investors bet on Majority鈥檚 immigrant-focused offer with $9.75M funding extension
It鈥檚 opening a community center on the US-Mexico border and creating financial handbooks for migrants.
Article
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Jun 16, 2023
Paid Media Channels Ad Buyers* in Latin America vs. US CPG Advertisers Will Use to Place Digital Ads, June 2023
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Jun 15, 2023
Source: Insider Intelligence
Most Important* Retail Media Network Attributes According to Ad Buyers** in Latin America vs. US CPG Advertisers, June 2023 (% of respondents)
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Jun 15, 2023
Source: Insider Intelligence
Awareness and Usage of Select Retail Media Networks Among Ad Buyers* in Latin America, June 2023 (% of respondents)
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Jun 15, 2023
Source: Insider Intelligence; Interactive Advertising Bureau (IAB); Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay)
Digital Shoppers & Buyers, by Country
Digital Buyers
Digital Buyer Penetration: % of Internet Users
Digital Buyer Penetration: % of Worldwide Digital Buyers
Digital Shopper Growth
Digital Buyer Growth
Digital Buyer Penetration: % of Internet Users
Digital Shoppers
Digital Shopper Penetration
Forecasts
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Jun 15, 2023
Source: 蘑菇AV Forecast
Digital Shoppers & Buyers, Mexico
Digital Buyers
Forecasts
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Jun 15, 2023
Source: 蘑菇AV Forecast
Digital Shoppers & Buyers, Chile
Digital Buyers
Forecasts
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Jun 15, 2023
Source: 蘑菇AV Forecast
Digital Shoppers & Buyers, Peru
Digital Buyers
Forecasts
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Jun 15, 2023
Source: 蘑菇AV Forecast
Digital Shoppers & Buyers, Colombia
Digital Buyers
Forecasts
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Jun 15, 2023
Source: 蘑菇AV Forecast
Digital Shoppers & Buyers, Brazil
Digital Buyers
Digital Shoppers
Forecasts
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Jun 15, 2023
Source: 蘑菇AV Forecast
Digital Shoppers & Buyers, Argentina
Digital Buyers
Forecasts
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Jun 15, 2023
Source: 蘑菇AV Forecast
Spotify tie-up can help Pix keep eating away at cards鈥� market share
It partnered with Spotify Premium and can use other tie-ins and products to sustain rapid growth.
Article
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Jun 15, 2023
Attributes That Are Important to Consumers Worldwide When They Are Considering Purchasing a Brand, by Country, May 2023 (% of respondents)
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Jun 15, 2023
Source: Edelman
Satisfaction With the Performance of Their Retail Media Advertising Campaigns Among Retail Media Buyers* in Latin America, by Country, June 2023 (% of respondents in each group)
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB)
Leading Touchpoints/Channels Marketing and Ecommerce Professionals* in Latin America Have Used to Reach Consumers, June 2023 (% of respondents)
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB)
Social Media Platforms Ad Buyers* in Latin America Will Use to Place Digital Ads, June 2023 (% of respondents)
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB)
Social Media Platforms Ad Buyers* in Latin America Have Used to Place Digital Ads, June 2023 (% of respondents)
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB)
Satisfaction With the Performance of Their Retail Media Advertising Campaigns Among Retail Media Buyers* in Latin America, June 2023 (% of respondents)
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB)
Importance* of Select Retail Media Network Attributes According to Ad Buyers** in Latin America, June 2023 (% of respondents)
Chart
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB)
Digital Ad Formats Retail Media Buyers* in Latin America Have Bought via Retail Media Networks, June 2023 (% of respondents)
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB)
Market Developments That Will Have the Most Impact on Their Business According to Marketing and Ecommerce Professionals* in Latin America, June 2023 (% of respondents)
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB)