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Leading Touchpoints/Channels Marketing and Ecommerce Professionals* in Latin America Will Use to Reach Consumers, June 2023 (% of respondents)
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB)
Ad Buyers* in Latin America Who Will Use Retail Media to Place Digital Ads, by Country, June 2023 (% of respondents in each group)
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB)
Select Attributes That Are Important to Ad Buyers* in Latin America When Deciding Which Retail Media Networks to Use for Advertising, June 2023 (scale of 1-5)
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB)
Top 5 Touchpoints/Channels Marketing and Ecommerce Professionals* in Latin America Will Use to Reach Consumers, June 2023 (% of respondents)
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay)
Paid Media Channels Ad Buyers* in Latin America Will Use to Place Digital Ads, June 2023 (% of respondents)
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB)
Digital Ad Formats Retail Media Buyers* in Latin America Will Buy via Retail Media Networks, June 2023 (% of respondents)
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Jun 15, 2023
Source: Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay)
Digital Buyers in Latin America, 2019-2027
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Jun 15, 2023
Source: Insider Intelligence
Top 10 Countries, Ranked by Subscription Video-on-Demand (SVOD) Revenue, 2022 (billions)
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Jun 14, 2023
Source: Ampere Analysis
Visa and Fiserv use fintech funding slump for M&A discount shopping
Visa may buy paytech Pismo, and Fiserv is exploring acquisitions. Other incumbents can take advantage of the weak funding climate.
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Jun 12, 2023
Degree to Which Adults in Argentina Agree With Select Political and Economic Measures, June 2023 (% of respondents)
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Jun 10, 2023
Source: Zuban C贸rdoba y Asociados
Degree to Which Adults in Argentina Agree With Dollarizing the Economy, by Region, June 2023 (% of respondents in each group)
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Jun 10, 2023
Source: Zuban C贸rdoba y Asociados
Degree to Which Adults in Argentina Agree With Dollarizing the Economy, by Demographic, June 2023 (% of respondents in each group)
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Jun 10, 2023
Source: Zuban C贸rdoba y Asociados
Out-of-home, radio ads aid Latin America's traditional media spending rebound
Latin America traditional media spending bounces back: Recovering out-of-home advertising will help lift outlays to prepandemic levels.
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Jun 9, 2023
Consumers Worldwide Who Have Traded Cryptocurrencies in the Past 90 Days, by Region, H1 2023 (% of respondents)
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Jun 6, 2023
Source: 451 Research; Discover
Consumers Worldwide Who Have Made a Biometric Payment in the Past 90 Days, by Region, H1 2023 (% of respondents)
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Jun 6, 2023
Source: 451 Research; Discover
Walmart eyes growth in international markets and retail media
Walmart sees growth opportunities regardless of the macroeconomic environment: The retailer looks to boost its international sales, improve its digital presence, and expand its retail media business.
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Jun 5, 2023
B2C Ecommerce Sales During CyberDay* in Chile, 2014-2023 (millions and % change)
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Jun 2, 2023
Source: C谩mara de Comercio de Santiago (CCS)
Retail Ecommerce Sales Growth vs. Rate of Inflation in Argentina, 2012-2023 (% change)
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Jun 1, 2023
Source: FocusEconomics; International Monetary Fund (IMF); Insider Intelligence
Mercado Livre Retail Ecommerce Sales* vs. Investments in Brazil, 2017-2023 (billions)
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Jun 1, 2023
Source: Insider Intelligence; Mercado Libre
Retail Ecommerce Sales Share in Latin America, by Country, 2019-2027 (% of total retail sales)
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Jun 1, 2023
Source: Insider Intelligence
Top 10 Countries Worldwide, Ranked by Mcommerce Share, 2023 (% of total retail sales)
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Jun 1, 2023
Source: Insider Intelligence | eMarketer
Top 10 Countries, Ranked by Retail Ecommerce as Share of Total Retail Sales, 2023 (% of total retail sales)
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Jun 1, 2023
Source: Insider Intelligence | eMarketer
Retail Ecommerce Sales Growth Worldwide, by Region, 2023 (% change)
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Jun 1, 2023
Source: Insider Intelligence | eMarketer
Retail Ecommerce Sales Growth Worldwide, by Region, 2023 (% change)
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Jun 1, 2023
Source: Insider Intelligence | eMarketer
Retail Ecommerce and Total Retail Sales Growth Worldwide, by Largest Markets, 2023 (% change)
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Jun 1, 2023
Source: Insider Intelligence | eMarketer

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