Source: Nielsen; European Broadcasting Union (EBU); Daily Express; F茅d茅ration internationale de football association (FIFA); International Olympic Committee (IOC); Union of European Football Associations (UEFA)
Brazil is Latin America鈥檚 largest retail ecommerce market by total sales volume and will be this year鈥檚 third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil鈥檚 diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.
Source: Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Colombia (IAB Colombia); C谩mara Argentina de Agencias de Medios (CAAM); Interactive Advertising Bureau Per煤 (IAB Per煤); Asociaci贸n Chilena de Agencias de Medios (AAM)
As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.