Source: Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Colombia (IAB Colombia); C谩mara Argentina de Agencias de Medios (CAAM); Interactive Advertising Bureau Per煤 (IAB Per煤); Asociaci贸n Chilena de Agencias de Medios (AAM)
As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.
The Latin American economy is on the upswing, with digital innovation in the driver鈥檚 seat. Our trends report explores how retail media, commerce, and generative AI will be redefined in 2024 and what businesses need to know to get ahead.
Our regional flash survey explores how consumers in Latin America research products, the formats they prefer most, and the influence of sponsored product ads on their purchase decisions. It also provides marketers with actionable insights into how to best position their brands on the path to purchase.