Chart
| Dec 31, 2023
Source: Logan
Chart
| Dec 31, 2023
Source: Logan
Our regional flash survey explores how consumers in Latin America research products, the formats they prefer most, and the influence of sponsored product ads on their purchase decisions. It also provides marketers with actionable insights into how to best position their brands on the path to purchase.
Report
| Dec 4, 2023
Chart
| Nov 30, 2023
Source: NTT Data; MIT Technology Review
Chart
| Nov 29, 2023
Source: Insider Intelligence | eMarketer; Livepanel
Chart
| Nov 29, 2023
Source: Insider Intelligence | eMarketer; Livepanel
Chart
| Nov 27, 2023
Source: Insider Intelligence; Mercado Libre; Magazine Luiza; Grupo Casas Bahia (formerly Via); Falabella; Liverpool; Walmart de México y Centroamérica (Walmex); Cencosud; Carrefour Brasil; Raia Drogasil; Grupo Éxito; Dafiti
Chart
| Nov 9, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau of Canada (IAB Canada); Interactive Advertising Bureau (IAB); Interactive Advertising Bureau México (IAB México); Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau Perú (IAB Perú); Interactive Advertising Bureau Uruguay (IAB Uruguay)
Our latest analysis of 12 companies in Latin America unpacks key trends in the region’s retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.
Report
| Nov 1, 2023
Chart
| Oct 31, 2023
Source: Aleph
Chart
| Oct 31, 2023
Source: Aleph
The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, Mexico, and Peru.
Report
| Oct 30, 2023
Chart
| Oct 5, 2023
Source: Insider Intelligence; Mercado Libre; Magazine Luiza; Grupo Casas Bahia (formerly Via); Falabella; Liverpool; Walmart de México y Centroamérica (Walmex); Cencosud; Carrefour Brasil; Raia Drogasil; Grupo Éxito; Dafiti
Chart
| Oct 5, 2023
Source: Insider Intelligence; Mercado Libre; Magazine Luiza; Grupo Casas Bahia (formerly Via); Falabella; Liverpool; Walmart de México y Centroamérica (Walmex); Cencosud; Carrefour Brasil; Raia Drogasil; Ripley; Grupo Éxito; Dafiti
Chart
| Oct 4, 2023
Source: Insider Intelligence; Magazine Luiza; Grupo Casas Bahia (formerly Via); Ripley; Liverpool; Falabella; Raia Drogasil; Cencosud; Grupo Éxito; Carrefour Brasil; Walmart de México y Centroamérica (Walmex)
Forecasts
| Sep 20, 2023
Source: Ä¢¹½AV Forecast
Chart
| Aug 30, 2023
Source: Atlantico
Chart
| Aug 30, 2023
Source: Atlantico
Chart
| Aug 30, 2023
Source: Atlantico
Chart
| Aug 30, 2023
Source: Atlantico
Forecasts
| Aug 24, 2023
Source: Ä¢¹½AV Forecast
Chart
| Jul 27, 2023
Source: Ipsos
Double-digit inflation and stagnant economic growth have hit Latin America’s retail industry. Retail ecommerce sales growth in the region decelerated to its slowest rate on record last year, but we expect it to reaccelerate in several key markets. Here are our latest forecasts, along with new breakouts for Chile, Colombia, and Peru.
Report
| Jul 26, 2023
Chart
| Jun 28, 2023
Source: Censuswide; Wunderman Thompson
Chart
| Jun 28, 2023
Source: Censuswide; Wunderman Thompson