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Latin America Retail Ecommerce Players H1 2023 Review and 2024 Outlook: Mercado Libre, Walmex, and Carrefour Carry the Regional Industry Forward as Others Struggle to Turn the Tide
Our latest analysis of 12 companies in Latin America unpacks key trends in the region鈥檚 retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.
Report
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Nov 1, 2023
Amazon Ad Revenue Share in Select Countries Worldwide, 2024 (% of total retail media ad spending)
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Nov 1, 2023
Source: 蘑菇AV
Retail Media Digital Ad Spending Share in Select Countries Worldwide, 2024 (% of total digital ad spending)
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Nov 1, 2023
Source: Insider Intelligence | eMarketer
Retail Media Digital Ad Spending Growth in Select Countries, 2024 (% change)
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Nov 1, 2023
Source: Insider Intelligence | eMarketer
Retail Media Digital Ad Spending Share in Mexico, by Company, 2019-2025 (% of total)
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Nov 1, 2023
Source: 蘑菇AV
Retail Media Digital Ad Spending in Brazil vs. Mexico, 2021-2025 (millions)
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Nov 1, 2023
Source: Insider Intelligence | eMarketer
Internet Users in Latin America Who Discover New Brands/Products From Retailers' Websites vs. In-Store Product Displays, by Country, Aug 2023 (% of respondents in each group)
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Oct 31, 2023
Source: Aleph
Ways in Which Internet Users in Latin America Behave During Key Online Shopping Holidays and Events*, by Country, Aug 2023 (% of respondents in each group)
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Oct 31, 2023
Source: Aleph
Global Media Intelligence 2023: Latin America
The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, Mexico, and Peru.
Report
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Oct 30, 2023
Digital Gamers, Mexico
Digital Gamers
Forecasts
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Oct 12, 2023
Source: 蘑菇AV Forecast
Current Use of Generative AI at Work According to Employees Worldwide, by Country, Aug 2023 (% of respondents)
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Oct 5, 2023
Source: The Adecco Group
Comparative Estimates: Retail Ecommerce Sales Growth Among Select Companies in Latin America
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Oct 5, 2023
Source: Insider Intelligence; Mercado Libre; Magazine Luiza; Grupo Casas Bahia (formerly Via); Falabella; Liverpool; Walmart de M茅xico y Centroam茅rica (Walmex); Cencosud; Carrefour Brasil; Raia Drogasil; Grupo 脡xito; Dafiti
Comparative Estimates: Retail Ecommerce Sales Among Select Companies in Latin America
Chart
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Oct 5, 2023
Source: Insider Intelligence; Mercado Libre; Magazine Luiza; Grupo Casas Bahia (formerly Via); Falabella; Liverpool; Walmart de M茅xico y Centroam茅rica (Walmex); Cencosud; Carrefour Brasil; Raia Drogasil; Ripley; Grupo 脡xito; Dafiti
Comparative Estimates: Retail Ecommerce Sales Share Among Select Companies in Latin America
Chart
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Oct 4, 2023
Source: Insider Intelligence; Magazine Luiza; Grupo Casas Bahia (formerly Via); Ripley; Liverpool; Falabella; Raia Drogasil; Cencosud; Grupo 脡xito; Carrefour Brasil; Walmart de M茅xico y Centroam茅rica (Walmex)
Social Buyers Penetration Worldwide, 2024 (% of digital buyers)
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Oct 1, 2023
Source: 蘑菇AV
Digital Gamers Worldwide, by Country, 2023 (millions)
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Oct 1, 2023
Source: Insider Intelligence | eMarketer
Top 10 Countries, Ranked by Digital Ad Spending Share, 2024 (% of total media ad spending)
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Oct 1, 2023
Source: Insider Intelligence | eMarketer
Top 10 Countries, Ranked by Digital Ad Spending Growth, 2024 (% change)
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Oct 1, 2023
Source: 蘑菇AV
Cross-Border Retail Ecommerce Buyer Penetration, by Country, 2024 (% of digital buyers)
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Oct 1, 2023
Source: Insider Intelligence
Over-the-Top (OTT) Video Service Users, by Country
Subscription OTT Video Viewers
Subscription OTT Video Viewer Penetration: % of Video Viewers
Subscription OTT Video Viewer Penetration: % of Population
Subscription OTT Video Viewer Growth
Subscription OTT Video Viewer Penetration: % of Internet Users
Subscription OTT Video Viewer Penetration: % of Worldwide Subscription OTT Video Service Users
Forecasts
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Sep 20, 2023
Source: 蘑菇AV Forecast
Media Usage, by Country
Digital Video Viewers
Instagram Users
Social Network Users
Mobile Facebook Users
Mobile Phone Social Network Users
Mobile Phone Video Viewers
Smartphone Video Viewers
Facebook Users
Internet Users
X (formerly Twitter) Users
Mobile Phone Internet Users
Mobile Phone Users
Smartphone Users
Tablet Users
Forecasts
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Sep 20, 2023
Source: 蘑菇AV Forecast
Digital Video Viewers, by Country
Digital Video Viewers
Digital Video Viewer Penetration: % of Internet Users
Digital Video Viewer Penetration: % of Worldwide Digital Video Viewers
Mobile Phone Video Viewers
Mobile Phone Video Viewer Penetration: % of Mobile Phone Users
Mobile Phone Video Viewer Penetration: % of Population
Smartphone Video Viewers
Smartphone Video Viewer Penetration: % of Mobile Phone Video Viewers
Smartphone Video Viewer Penetration: % of Smartphone Users
Smartphone Video Viewer Penetration: % of Population
Digital Video Viewer Growth
Digital Video Viewer Penetration: % of Population
Mobile Phone Video Viewers
Mobile Phone Video Viewer Penetration: % of Digital Video Viewers
Mobile Phone Video Viewer Penetration: % of Internet Users
Mobile Phone Video Viewer Penetration: % of Worldwide Mobile Phone Video Viewers
Smartphone Video Viewer Growth
Smartphone Video Viewer Penetration: % of Digital Video Viewers
Smartphone Video Viewer Penetration: % of Internet Users
Smartphone Video Viewer Penetration: % of Worldwide Smartphone Video Viewers
Forecasts
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Sep 20, 2023
Source: 蘑菇AV Forecast
Netflix Viewers, by Country
Netflix Viewers
Netflix Viewer Penetration: % of Worldwide Netflix Viewers
Netflix Viewer Penetration: % of Digital Video Viewers
Netflix Viewer Penetration: % of Population
Netflix Viewer Growth
Netflix Viewer Penetration: % of Subscription OTT Video Service Users
Netflix Viewer Penetration: % of Internet Users
Forecasts
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Sep 20, 2023
Source: 蘑菇AV Forecast
Degree to Which Generative AI Tools Are Impacting Their Team鈥檚 Creativity According to Marketers Worldwide, by Country, April 2023 (% of respondents in each group)
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Sep 13, 2023
Source: Morning Consult; Canva
Marketers Worldwide Who Are Unsure How to Get the Most Out of AI, by Country, April 2023 (% of respondents in each group)
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Sep 13, 2023
Source: Morning Consult; Canva