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The news: New data from Digital Content Next revealed that Google AI Overviews lead to as much as a 25% decrease in publisher referral traffic, reinforcing brands鈥� and publishers鈥� ongoing concerns over the tech鈥檚 adverse impact on content effectiveness. Our take: AI Overviews will continue usurping referral traffic from publishers, meaning that the brands who last will be those who adapt to the change rather than fight it. Brands must optimize for AI visibility, not just search rankings.

The news: A coalition of major US banks is pushing for reforms to the recently enacted GENIUS Act. The banks are concerned that a loophole could give non-bank competitors advantages over more regulated traditional banks, per AInvest. Our take: The main challenge for traditional banks is that they have to compete on a new front with different rules. But it鈥檚 also a major risk to their customers, who could not only move their money over to competitors鈥� accounts鈥攂ut also lose it. While a 4% reward rate is highly attractive and far exceeds most traditional savings account interest, these stablecoin holdings are not necessarily protected by FDIC insurance. Without this insurance, a platform failure could mean consumers lose their entire investment鈥攁 risk that does not exist with a federally insured bank deposit.

The news: HHS Secretary Robert F. Kennedy Jr. is reviving a children鈥檚 vaccine task force after pressure from anti-vaccine advocates. The reinstated Task Force on Safer Childhood Vaccines will be led by NIH director Jay Bhattacharya and include FDA and CDC senior officials. Our take: The HHS鈥� vaccine moves will stoke already growing vaccine hesitancy and mistrust. Healthcare providers and vaccine makers need to ally with medical groups and experts to double down on the proven science of vaccines in clear and reassuring communications to parents and consumers. They should underscore the importance of preventive vaccines for individual children and broader public health.

The news: A recent YouGov study highlighted shifting media consumption habits鈥攁nd Gen Z is leading the way. Half of Gen Zers make purchases based on social media ads compared with 41% of overall consumers. Gen Z is one of the leaders in time spent with social media, with 28% spending at least 5 hours on social platforms on the average weekday. Our take: As Gen Z proves itself as one of the most valuable demographics for advertisers, brands must tailor strategies to channels and formats that are most likely to connect with these growth drivers.

The news: Social media is no longer just a branding tool鈥攊t鈥檚 a commerce engine, particularly among Gen Z. Over half (56%) of US Gen Zers have made a purchase because of a social media influencer, per CivicScience鈥檚 2025 Gen Z Media Consumption report. That鈥檚 up from 41% in 2023. 52% of Gen Zers have made a purchase directly on a social media platform, compared with 32% of adults over 30. Our take: Gen Z鈥檚 buying behavior is embedded in social-first platforms, where influence equals transaction. Partnerships with nano-influencers, who often have extremely engaged audiences, can help boost reach. Brands should test direct in-platform checkout integration on social media to boost conversion and capitalize on growing ecommerce options on platforms like TikTok and Instagram.

The news: Apple could soon renew its smart home and robotics plans with a slew of products. The hardware giant is planning an AI-enabled tabletop robot, per Bloomberg, a smart home camera, and a smart speaker with a display. This could all be accompanied by a major Siri upgrade built on large language models (LLMs). Our take: This could be Apple鈥檚 biggest ecosystem play since the iPhone. If successful, it could drive growth in a post-iPhone era, reestablish Apple in the AI game, and usher in a new era of home-based intelligence.

The news: Apple is bringing back blood oxygen monitoring for Apple Watch as part of its health and wellness features. Apple discontinued the feature in the US in 2023 after a patent dispute and court ruling forced the halt. The takeaway: Apple still leads smartwatch brands with a 22% market share, but its dominance has slipped. Health and wellness features incorporating AI assistance are key for future growth. Tech companies should market wearables as health tools for consumers, especially to older demographics who have greater health needs but lower smartwatch adoption rates.

US retail sales advanced in July as consumers took advantage of major sales events. However, signs are emerging that consumers are becoming more pessimistic as inflation expectations rise. With pressure from rising food prices, higher housing costs, and uncertainty about higher tariffs, consumers remain cost-conscious鈥攁nd are wary about what鈥檚 ahead. Still, it鈥檚 clear that they鈥檙e willing to spend when they see clear value, providing a roadmap for retailers to capture sales.

As tariffs raise costs for brands and retailers, many are embracing SKU rationalization鈥攃utting underperforming items to rein in expenses and protect margins.Retailers face a delicate balancing act: trimming costs without alienating customers. SKU rationalization may be a short-term necessity, but its long-term impact hinges on how well brands can preserve shopper loyalty while streamlining the aisle.

The news: Cardholders who pay an annual fee report higher satisfaction with their financial product than those carrying no-fee cards, per J.D. Power鈥檚 US Credit Card Customer Satisfaction Study. Our take: Chasing too quickly after the most premium cardholders risks disenchanting young, upwardly mobile professionals in the millennial and Gen Z cohorts. If these elite cards want cardholders who can grow across their financial lifetimes with their products, they need to avoid hollowing out the middle between their elite and entry-level cards.

The news: Stripe is developing a blockchain called Tempo with crypto venture capitalist Paradigm, per an exclusive from Fortune. Our take: Even after the completion of its ecosystem, Stripe still faces steep competition with a crowd of existing public and private blockchain networks.

The news: The American Bankers Association, the Bank Policy Institute, and Consumer Bankers Association defended their decisions to charge fees to fintechs in a letter responding to the Financial Technology Association鈥檚 recent plea to protect Section 1033. Our take: Banks are in lock-step marching toward undoing Section 1033. As competing trade groups make appeals to President Donald Trump鈥攚hose own family has expressed support for the open banking rule鈥攆intechs need to prepare for a post-1033 world.

ChatGPT saw 52.2 million US unique visitors in June, up 180.6% from last July, per Comscore.

The news: Upfront spending on primetime TV declined for the third year in a row as viewers shift to streaming and advertisers follow suit, per Media Dynamics. Our take: Though linear still commands more ad spending than streaming for now, money and viewership are becoming more entrenched within streaming.

On today鈥檚 podcast episode, we discuss how the world鈥檚 largest online retailer is weathering tariffs so far, the biggest takeaway from Prime Day, and why Amazon鈥檚 AI future could be wearables. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst, Rachel Wolff. Listen everywhere you find podcasts and watch on YouTube and Spotify.

Hogarth CEO Richard Glasson says AI hasn鈥檛 diminished creativity鈥攊t鈥檚 made craftsmanship more essential. By pairing genAI with human expertise, Hogarth is reengineering production to meet nonstop content demands without sacrificing cultural nuance or brand voice. In an era when 54% of marketers fear AI will erode creativity, the agency鈥檚 hybrid model positions craft as the premium differentiator.

The news: AstraZeneca is rolling out the first flu vaccine for at-home use, a nasal spray called FluMist Home. Our take: AstraZeneca鈥檚 at-home vaccine option offers an appealing new convenience but still faces vaccine hesitancy and change skeptics. While the marketing is just rolling out, social media parent influencer voices and partnering with trusted physicians will be important to build trust.

The advertising industry鈥檚 age and experience mix is shifting fast. In the US, entry-level roles are shrinking as automation replaces routine tasks, while in Australia, 鈥渏uniorisation鈥� favors younger, digitally fluent hires over seasoned veterans. Agencies face a balancing act鈥攂ringing in Gen Z talent to master AI-driven tools and authentically shape campaigns, while retaining senior expertise crucial for strategy, oversight, and client trust. Without a robust entry-level pipeline today, the industry risks a future shortage of homegrown leaders just as marketing grows more complex.

Retailers face an atypical holiday season. Instead of the usual end-of-year boom, 2025 is expected to bring a rare deceleration in holiday sales growth.

Real-time payments adoption is still in its infancy in the US. But business and consumer demand are increasing, providing a growth opportunity for banks and customer-facing payment providers.

CPM prices are rising YoY on every major social network in the US. But AI-driven ad products are helping advertisers see better outcomes, making it easier for them to justify the higher costs that come with more efficient targeting.

The news: Microdramas may be the next big thing on mobile, at least that鈥檚 what a new Hollywood startup is hoping. MicroCo plans to use AI to help create 1- to 3-minute vertical-video shows meant for the mobile screens. Microdrama seasons would be 30- to 100-episode arcs鈥攖hink telenovelas in short bursts. Our take: Microdramas are a growing venture and are ideal for the quick-hits crowd occupying social media. MicroCo could come out ahead if it can create and monetize buzzworthy content. While brands have the opportunity to advertise within short videos, they might fare better creating their own microdramas to appease consumers who are tired of ads.

The news: Paramount outlined the future of its cable and studio assets on Wednesday a week after completing its merger with Skydance Media. Paramount president Jeff Shell characterized the company鈥檚 vision for its cable networks, including MTV, BET, and Nickelodeon, not as shrinking linear assets, but as 鈥渂rands that we have to redefine.鈥� Our take: Paramount鈥檚 emphasis on growing its traditional media businesses signals a bet that legacy channels can drive meaningful revenues when accounting for shifting viewing habits and pursuing higher-volume content pipelines.