蘑菇AV

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

Google AI Overviews decrease CTRs: A new study bolsters claims that Google controls both the search experience and the advertising ecosystem.

Snap resets its brand story: Grace Kao joins as CMO to lead a creative reinvention, following ad gains and rising interest in immersive media.

Netflix Q1 proves its resilience amid economic volatility: Strong revenue growth is setting the company up to weather uncertainty.

TikTok-fueled impulse buying is redrawing the affiliate marketing landscape. As shoppers skip the research phase and rely on creator recommendations, brands are rethinking how they build trust, drive conversions, and stay ahead of trends.

TikTok extends its partnership with MLS: The move is part of a broader trend of brands investing in sports.

The deal received conditional regulatory approval, shaking up the card space and larger financial service industry

On today鈥檚 podcast episode, we discuss the many definitions of an 鈥淎I agent鈥�, why they鈥檙e so hard to build right, and what comes next. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne, and Vice President of GenAI Dan Van Dyke. Listen everywhere and watch on YouTube and Spotify.

The number of paid music streaming subscribers hit 100 million in the US for the first time last year, according to the Recording Industry Association of America (RIAA).

A second federal judge says Google is a monopoly: The ruling, targeting Google鈥檚 ad servers and exchange, could rewrite the rules of digital advertising.

Brands face a current environment where consumers are increasingly loosening ties and changing shopping habits due to economic pressures and shifting expectations. Customers are less brand loyal today than they were five years ago, pushing brands to build stronger communities through providing emotional connections and support.

A trade war with the US will hinder economic performance in Canada this year. Ad spending overall is expected to lose the momentum gained in 2024. But many digital formats will benefit from the emphasis on return on ad spending.

RFK Jr.鈥檚 MAHA vision receives support in Indiana: Gov. Mike Braun issued nine executive orders aligning with Kennedy鈥檚 chronic illness agenda. But cuts to Medicaid funding could prevent these initiatives from having their intended effect.

The walls are closing in on the largest pharmacy benefit managers: Vertically integrated healthcare conglomerates may soon have to separate their pharmacy operations from their PBM businesses.

Lilly notches another win in oral GLP-1 drugs: Eli Lilly鈥檚 phase 3 success could put it in a commanding position in diabetes and weight loss if the easy-to-take鈥攁nd cheaper to manufacture鈥攄rug is approved.

By offering genAI tools at no cost, tech giants are turning college campuses into battlegrounds for future market share and product loyalty

Travel brands and issuers are pushing premium cards to attract affluent consumers and boost revenues

Brands keep quiet on sustainability this Earth Month: Green initiatives among retailers are few and far between due to anti-ESG campaigns and tariff concerns.

Global gains power L鈥橭r茅al past expectations as US market cools: CEO Nicolas Hieronimus flagged slowing beauty demand and US retailer constraints but noted the brand is well positioned to handle tariff-driven disruptions.

Discord facing lawsuit for allegedly harming minors: The case is far from the first time Discord and other platforms have faced similar scrutiny.

The Trump administration injects more uncertainty into supply chains with new ship fees: While less stringent than initially proposed, the levies will raise costs and complicate operations.