蘑菇AV

Spending on prescription drugs in the US grew 11.4% last year: IQVIA projects spending to keep increasing through 2029. Lowering Rx costs is emerging as a key priority for the Trump admin鈥攎uch to the dismay of pharma.

Rite Aid files for bankruptcy for the second time in less than two years: The convenience store + pharmacy model is broken. Success in this space for standalone pharmacies will hinge on providing a first-rate experience for customers buying medications while reformatting stores to prioritize health and wellness products instead of household items and snacks.

Advertisers battle economic difficulties as they head into upfront negotiations.

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Many workers embrace genAI tools like ChatGPT in secret to gain an edge, raising concerns around job insecurity, workplace transparency, and growing cybersecurity risks.

Disney鈥檚 streaming bundle is driving subscriber gains and lower churn: But fiscal caution and ad headwinds may limit future momentum.

WPP could rebrand GroupM as WPP Media: The change may benefit WPP, but rebranding alone won鈥檛 solve all of its problems.

Insights from IAB NewFronts: Streaming and AI innovation are transforming marketing鈥攂ut in a period of rapid change and economic unrest, adaptation is key.

On today鈥檚 podcast episode, we discuss how tariffs will impact private labels, if private label still a synonym for 鈥渁ffordable鈥�, and some unofficial awards for the 5 most interesting private label players. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Analyst Arielle Feger.

23% of marketers cite internal budget constraints as their biggest challenge when determining creator compensation, according to a February Traackr survey.

Consumers stick with retail brands that reflect their identity, act with integrity, and make them feel good鈥攅specially when those brands recognize loyal customers. Perks like early access matter, but tech like AI only resonates when it genuinely makes shopping easier. To keep people engaged, brands should focus on making all customers鈥攆rom high earners to rural shoppers鈥攆eel seen and valued. Here鈥檚 how consumers view their favorite brands and how brands can provide more value to loyal customers.

VSCO鈥檚 new AI moodboard blends image editing and teamwork鈥攑ositioning it as an unexpected contender in marketing workflows without triggering AI fatigue.

US sales on Shein and Temu fell sharply following price increases: The decline is an unwelcome sign as both marketplaces fight to stay relevant with shoppers.

SNAP rollbacks could shrink grocery baskets and curb discretionary spend: With household spending already under strain, further benefit cuts risk triggering a broader pullback in consumer demand.

ThredUp sees a big opportunity ahead: Steep tariffs on China and the closing of the de minimis loophole will drive up prices for new products, which could be a boon to the resale platform.

A growing majority worry AI will distort news, cut jobs, and mislead audiences鈥攑ressuring media brands to prioritize transparency and human oversight in AI use.

Disney鈥檚 domestic parks fueled Q2 strength: International results lagged, but a capital-light Abu Dhabi expansion points to future opportunity.

A move to a public benefit structure could drastically cut Microsoft鈥檚 profits, signaling a power shift in the alliance that has fueled Azure鈥檚 recent growth.

DOJ continues the push to dismantle Google: The search giant will need to battle regulators to defend its dominance, while advertisers should prepare for fragmentation.

Spotify鈥檚 play counts and YouTube鈥檚 two-person plan signal a fierce fight for viewers in the podcast space鈥檚 visual future.

The DOJ鈥檚 proposal to unwind Google鈥檚 ad stack could reshape digital advertising鈥攑otentially leveling the playing field for advertisers and giving publishers more leverage

Ford expects tariffs to take a $1.5 billion bite out of profits: That鈥檚 in spite of its sizable US manufacturing base, which bodes ill for its globalized competitors.

Netflix remains a revenue leader in the streaming space, however tariff concerns and tightening budgets for both consumers and advertisers have increased the pressure across all providers to stand out.

Google鈥檚 AI Max product promises one-click boost to ad performance: AI integration will allow for advanced query matching, but a Chrome sell-off looms large.

Shein and Temu pull back US digital ad spending, shift to Europe: The change shows how geopolitical tensions trickle down to business operations.