蘑菇AV

YouTube鈥檚 hiring of ESPN veteran Justin Connolly triggers a Disney lawsuit: The clash underscores rising tensions over live sports streaming supremacy.

The auto industry joins shift to performance-driven channels: Marketers are pulling away from traditional media like TV as tariff pressures mount.

Nike resumes selling on Amazon as tariffs threaten its turnaround: The brand is betting that an expanded retail presence will soften the blow of higher prices.

The partnership could spark a consumer hardware revolution, but success hinges on delivering a worthwhile alternative to existing smartphones

Google expands ads into AI Mode: But marketers lack visibility into performance as analytics gaps persist.

Clucking strong in a soft market: Chicken-focused restaurants are drawing more visits than other fast-casual chains with a winning formula of value, variety, and innovation.

Android XR gives Google a reboot, but the ghost of Glass lingers: Packed with features and a fashion-forward focus, Google鈥檚 smart glasses will have to outshine Meta鈥攁nd escape its own past.

Publicis purchases influencer marketing platform Captiv8: The deal highlights that marketers are seeing influencers as a must-have for brand growth.

US TikTok Shop employees prepare for layoffs: Tariffs and de minimis changes have pushed the platform鈥檚 ambitious commerce goal further out of reach.

NBCU looks to secure MLB rights after ESPN backs out: The deal would position NBCU as a one-stop shop for sports, enhancing its value for advertisers.

New subscription links inside the iOS app are already driving Premium spikes, showing how much Apple鈥檚 restrictions held developers back.

Ralph Lauren and Canada Goose defied luxury slowdown in Q1: But tariffs and uncertainty could reverse that momentum.

The average vehicle age keeps climbing in the US: Advance Auto Parts is banking on maintenance and repair to help it steer clear of macroeconomic speed bumps.

MNTN debuts as a public company with a $1.6 billion valuation: Its performance-focused CTV adtech aims to bring small businesses into streaming.

Amazon shrugs off economic pressure: The retail giant says it hasn鈥檛 seen any meaningful average selling price increases, nor have shoppers pulled back spending.

Novo, Lilly, and PBMs take steps to reduce GLP-1 drug prices: Players in the weight loss drug market are likely OK with cutting back on prices considering the potential to reach tens of millions of patients.

Shifting consumer preference toward fixed installments shows how BNPL can compete with credit cards鈥� incentives.

Medtronic spins out diabetes business into D2C company: Amid growing diabetes diagnoses, Medtronic is doubling down on its focus with a device company dedicated to helping consumers with diabetes.

Competitors are moving in on Apple鈥檚 home iPhone turf.

AI-forward, frictionless customer experience helps ensure Google Pay鈥檚 consistent use.

On this special edition podcast, we examine practical ways to track commerce media ROI鈥攃overing KPI selection, attribution, and cross channel measurement. 蘑菇AV Principal Analyst, Sky鈥疌anaves talks with Maev鈥檚鈥疢ichael鈥疌ampi, PepsiCo鈥檚鈥疢ike鈥疓laser, and LiveRamp鈥檚鈥疌hristine鈥疓rammier in this panel from the May 9th 蘑菇AV virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.

Consumers now expect sustained and meaningful social action from brands, instead of isolated gestures. As brands pull back or quiet their DEI initiatives, consumers are paying close attention.