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US consumers will spend $3.2 billion on flowers this Mother鈥檚 Day: While NRF鈥檚 forecast is flat YoY, florists face tighter margins as tariffs drive up costs.

Shein and Temu pull back US digital ad spending, shift to Europe: The change shows how geopolitical tensions trickle down to business operations.

A 358% YoY spike in DDoS attacks reveals rising threats from IoT botnets and state-sponsored hackers. Marketers risk campaign collapse without hardened, resilient infrastructure

Trump asks regulators to make it easier to build US drug manufacturing sites: Drugmakers should wait for the precise tariff rate on the sector鈥攕et to come within two weeks鈥攂efore investing in more domestic infrastructure.

Function Health acquires Ezra, drops price of full-body MRI scan: Whole-body MRI screenings are out of most people鈥檚 price range. Marketers and influencers fueling the preventative wellness trend should also remind consumers of lower-cost, more accessible services.

Discord鈥檚 platform is built for participation, not passive content: Brands face high standards鈥攁nd high rewards if they succeed.

Cyberattacks leave retailers reeling: Hackers are deploying an arsenal of tactics, from social engineering and ransomware to malware, to breach corporate defenses.

Tariffs make content creation a riskier gig: If brand deals dry up, creators could seek more traditional career paths.

This launch could revolutionize PayPal鈥檚 in-store ambitions鈥攁nd provide real competition for Apple Pay

The agency wants to rework the rules to address banks' concerns. We look at what it would mean for open banking adoption in the US.

But its megadeal with Worldpay and FIS will transform its business and expand its revenue opportunities

Americans aren鈥檛 confident that federal health agencies ensure safe and effective drugs: Pharma marketers need to lean on individual physicians and local health agencies to help consumers understand the safety and effectiveness of prescription drugs and vaccines.

Marketers are cutting branding spend in favor of performance media: Search and retail win as caution dominates strategy.

As genAI tools grow more complex, error rates climb鈥攔aising red flags for marketers who now face mounting risks from inaccurate, overconfident outputs.

Trump may pursue 100% tariffs on movies produced overseas: The proposal promises to upend the American film industry.

On today鈥檚 podcast episode, we discuss why Google is now keeping third-party cookies, who鈥檚 most likely to buy Chrome if they have to sell it, and the impact of AI Overviews so far. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.

In April, Walmart led the retail rankings thanks to its advanced grid-based delivery system and an elevated in-store beauty experience. Amazon followed closely with the testing of a new AI-powered 鈥淏uy For Me鈥� feature designed to simplify purchases. Meanwhile, Temu and Shein adjusted their pricing strategies due to rising import costs, risking their low-price appeal. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

Following Google鈥檚 second antitrust loss in under a year, Google is at a crossroads. The recent ruling that Google maintains an illegal monopoly on ad tech, combined with last year鈥檚 ruling of antitrust practices in online search, could reshape digital advertising.

As tariffs put pressure on retail media budgets, advertisers are, in turn, pressuring retail media networks (RMNs) for more sophisticated measurement tools that provide them with richer data across the entire funnel.

Skechers goes private in challenging time for footwear industry: The $9.4 billion deal will give the company breathing room to navigate punishingly high tariffs.

Custom AI agents are booming, but power and capacity shortfalls are slowing Microsoft鈥檚 expansion, threatening to delay broader adoption and inflate cloud costs.

Trump administration鈥檚 student loan crackdown couldn鈥檛 come at a worse time: Wage garnishment and loan defaults could reduce annual consumer spending by $63 billion, pressuring the strained US economy.

Nearly three-fourths of Gen Zers discover new media content on social media (72%) and on YouTube (71%), according to December 2024 data from Toluna, Coraly Partners, and Halford Media Advisory.