蘑菇AV

B2B influencer marketing has become a key strategy for driving trust and engagement. Buyers turn to industry experts, micro-influencers, and thought leaders for credible insights. Marketers should use video and events to maximize reach as well as AI for efficiency and measurable ROI.

Learn which mortgage lending market disruptors financial institutions should prepare for鈥攁nd possibly leverage to attract more customers鈥攊n 2025.

YouTube Shorts views get redefined: Starting March 31, every play counts as a view鈥攂ut only 鈥渆ngaged views鈥� will determine monetization and deeper insight.

Amazon Prime Day will be twice as long this year: The four-day sales event should boost sales and ad revenues, but growth will be hard to sustain long-term.

Spotify will offer Partner Program in nine new markets: The platform hopes to attract more creators by expanding monetization opportunities鈥攁nd draw attention from YouTube.

By integrating iSpot鈥檚 tools, Paramount aims to attract ad dollars with sharper data on purchases, attention, and campaign impact across TV and streaming.

Chewy reaps the rewards as pet spending shifts online: Meanwhile, Petco is hoping a partnership with Uber Eats and a new direction under CEO Joel Anderson will help narrow the gap.

Amazon tests AI chatbot for consumer health questions: Amazon鈥檚 experimental Health AI chatbot could drive engagement with its One Medical and pharma services..

With physical sales fading and subscription interest rising, smart in-game ads offer consistent revenues without alienating players.

A $40 billion funding round could boost its value, but mounting pressure from Big Tech and nimble rivals threatens to outpace its growth.

A 25% import tax reshapes car manufacturing, penalizing even US assembly and likely triggering consumer price hikes and marketing budget cuts.

As hype over the asset class explodes, players want to capitalize on early-mover advantages

The company is likely looking for ways to reinvigorate growth after a weaker-than-expected Q4

These can fuel more frequent debit card usage, helping these cards better compete against credit card programs

Starbucks launched its Pumpkin Spice Latte before Labor Day, Doc Martens鈥� yellow stitching now outlines open-toed shoes, and Ugg wants to stay in consumer鈥檚 closets year-round. In retail, seasonality has become a suggestion. Ugg, which rose to fame for its collection of fur boots, places its new line of Mary Janes and sandals in the first warm days of the season in its global campaign 鈥淏ring Spring Energy." Made alongside agency Young Hero, the spot which launched this month features musician HANNI and her friends, who all romp around in the sun while sporting the collection.

Original content still drives growth: 鈥淎dolescence鈥� proves Netflix can win with high-quality dramas that spark cultural conversation and dominate viewer engagement.

Efforts to keep TikTok in the US grow, but confidence is low: While Democratic senators and Trump float ideas to extend the April deadline, key players are stepping back.

Makary named FDA commissioner, federal health agency layoffs could soon follow: Pharma companies could face slower approvals and more scrutiny of their products, treatments, and prices.

26% of US adults take 4+ prescription drugs daily: This cohort is the most likely to struggle with affording their meds. Pharma marketers need to raise awareness of cost-saving offerings to boost medication adherence among patients.

Retail media growth spurs demand for ad tech talent: Channel expansion and rising client expectations create need for jobs in performance marketing and ad buying.