蘑菇AV

With Researcher and Analyst, Copilot gets smarter at handling strategy and data鈥攌ey upgrades as businesses demand more value.

Ad revenues outlook declining amid economic uncertainty: The latest Magna ad sales forecast indicates several factors are at play in the downturn.

NIL fuels March Madness ad boom: College athletes are reshaping brand strategy as ad inventory sells out and real-time deals surge.

Dollar Tree鈥檚 market share is growing as consumers across incomes prioritize value: The retailer sees strong prospects as it offloads Family Dollar and expands its multi-price assortment.

Influencer marketing is maturing and diversifying. While the turmoil at TikTok and the escalating trade war are causing temporary uncertainty, the industry will remain resilient as momentum around influencer marketing grows.

Netflix wants to turn your TV into a game console: By ditching AAA ambitions and betting on casual, connected TV games controlled by phones, Netflix is playing the long game to capture Gen Z gamers.

With employees craving flexibility and trust, companies clinging to outdated norms could lose talent to more adaptive, human-centric workplaces.

TikTok videos over 60 seconds perform best, study finds: The shift requires advertisers to rethink their short-form video strategy to meet consumers where they are.

23andMe files for bankruptcy: A sale could give the acquiring company access to 15 million people鈥檚 genetic data. 23andMe鈥檚 downfall is a reminder of the risks when tech companies collect sensitive health data and struggle to sufficiently protect it.

Affirm teams up with JPMorgan to expand BNPL reach: The partnership will help the fintech keep pace with Klarna and capitalize on growing demand for flexible payment options.

The airline is betting on cardholders believing its new rewards offset the cards鈥� higher annual fees

Infinite Reality鈥檚 $207 million buy revives Napster as a virtual concert hub where fans can watch shows, chat with artists, and buy merch鈥攁ll inside immersive 3D spaces.

After pulling news for a portion of EU users, Google saw barely any drop in engagement, which could fuel a shift toward AI summaries and fewer publisher links.

The option can help boost customer engagement and build its brand awareness among potential new customers

Retail reshuffling opens doors for discounters: As struggling chains retrench, value retailers seize prime locations to expand.

The USTR鈥檚 plan to impose steep fees for China-built commercial ships is 鈥渕ore of a threat than tariffs鈥�: Carriers could face millions in charges for each US port call鈥攃osts that will be passed on to retailers and, eventually, consumers.

YouTube tops TV rankings: Nielsen鈥檚 February data shows YouTube capturing 11.6% of TV viewing, overtaking Disney and redefining the streaming landscape.

Self-pay patients can now get discounted Wegovy at retail pharmacies: It鈥檚 a smart play on the part of Novo Nordisk to make its GLP-1 available at pharmacies where most consumers still get their prescriptions. Will rival Eli Lilly follow suit?

Consumers blame Insurers, pharma for the state of US healthcare: Both industries continue to face serious trust issues with consumers that marketing alone won鈥檛 fix.

Advertisers have higher expectations for retail media networks: That鈥檚 fueling a wave of updates from Best Buy, Instacart, and DoorDash.