Forecasts
| May 14, 2025
Source: ĢAV Forecast
Forecasts
| May 14, 2025
Source: ĢAV Forecast
Forecasts
| May 14, 2025
Source: ĢAV Forecast
Forecasts
| May 14, 2025
Source: ĢAV Forecast
AR/VR continues to evolve as a tool for marketers and retailers to develop deeper consumer engagement. Long-term growth will be helped by AI integrations and demographic shifts. And while gaming is still the top use case, smart glasses are on the rise.
Report
| May 14, 2025
Forecasts
| May 14, 2025
Source: ĢAV Forecast
Forecasts
| May 14, 2025
Source: ĢAV Forecast
With seamless in-app purchases coming, PayPal could turn Perplexity into a trusted, AI-driven checkout hub—especially for younger, AI-hungry consumers.
Article
| May 14, 2025
Google’s AI is expanding fast and meeting demand, but users could be wary about data collection in their homes and vehicles.
Article
| May 14, 2025
Burberry will cut 20% of global workforce as sales slump continues: The company’s ill-timed brand elevation push puts it in a difficult position to weather luxury headwinds.
Article
| May 14, 2025
FAST shows no signs of slowing down: From the Roku Channel to Tubi, FAST continues a path of acceleration that will be bolstered by economic uncertainty.
Article
| May 14, 2025
Commerce media is evolving beyond online retail into new frontiers like out-of-home (OOH) ads at gas stations and convenience stores, creating “a once in a career window to reorient your business to the opportunity,” according to Sean McCaffrey president and CEO of GSTV, which serves commerce media ads at gas pumps.
Article
| May 14, 2025
Marketing technology and direct marketing were two of the top investment priorities for US B2B marketers in 2024, while SEO and market research were two of the bottom, according to July 2024 data from Sagefrog Marketing Group.
Article
| May 14, 2025
On today’s podcast episode, we discuss where GenAI is being used along the current shopper journey, how agents can help, the most overhyped piece of this, and one thing retailers and brands are paying enough attention to as a result. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Carina Perkins and Principal Analyst Yory Wurmser.
Audio
| May 14, 2025
Instacart has launched a new standalone app, Fizz, to help groups plan, purchase, and pay for party snacks and drinks.
Article
| May 14, 2025
TikTok debuts AI Alive, an image-to-video generation tool: The feature is part of TikTok’s push to maintain dominance in a competitive short-form market.
Article
| May 14, 2025
Drunk Elephant’s sales plunge as Gen Alpha appeal dims: The brand’s reliance on the fickle audience has damaged its standing with older consumers.
Article
| May 14, 2025
The effects of new tariffs are starting to hit home: Retailers that rely on discretionary spending are struggling, signaling rising anxiety among businesses and consumers—and likely slower growth ahead.
Article
| May 14, 2025
US immigration policy fuels hospitality and retail concerns: Deportations exacerbate hospitality labor shortages as consumer-goods makers cite softer sales.
Article
| May 14, 2025
Urban Outfitters teams up with Nike for “On Rotation”: The Gen Z-focused in-store experience features an assortment of Nike apparel and footwear curated for UO’s audience.
Article
| May 14, 2025
New research shows clusters of AI agents evolve social norms and roles on their own, mimicking human behavior and raising fresh concerns about bias
Article
| May 14, 2025
GPT-4o and Gemini 2.5 Pro have taken the lead in both text generation and reasoning usage. Meanwhile, Anthropic’s Claude and DeepSeek R-1 lost momentum following a surge of usage at the start of the year.
Article
| May 14, 2025
HBO Max is back after a lengthy branding misstep: The pivot reflects the enduring power of HBO’s cultural and commercial identity.
Article
| May 14, 2025
Multiculturalism drives advertising outcomes: An ĢAV conversation with My Code revealed how engagement with multicultural audiences is crucial for success.
Article
| May 14, 2025
Chart
| May 14, 2025
Source: Sensor Tower