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YouTube tops TV rankings: Nielsen鈥檚 February data shows YouTube capturing 11.6% of TV viewing, overtaking Disney and redefining the streaming landscape.

Retail reshuffling opens doors for discounters: As struggling chains retrench, value retailers seize prime locations to expand.

Advertisers have higher expectations for retail media networks: That鈥檚 fueling a wave of updates from Best Buy, Instacart, and DoorDash.

Canada鈥檚 trade war with its largest trading partner is underway. While uncertainty remains around the scope and depth of US tariffs, Canadian brands and retailers need to rebalance a heavy reliance on US-based customers and suppliers.

Study shows women鈥檚 representation in ads is worsening: The findings indicate that advertisers have a lot of work to do if they want to bridge the inclusivity gap.

Meta introduces new AI ad capabilities: The changes include more investments in Andromeda, new tools for Advantage+, and more genAI use cases.

On today鈥檚 podcast episode, we discuss how Walgreens went from 鈥減harmacy behemoth to distressed retailer鈥�, the biggest lesson from its downfall, and where the company goes from here. Join Senior Director of Podcasts and host Marcus Johnson, and Senior Analysts Rajiv Leventhal and Zak Stambor, for the conversation. Listen everywhere and watch on YouTube and Spotify.

Peloton owns half of all at-home fitness market sales, according to a February Earnest Analytics survey.

AI is reshaping media campaigns鈥攂ut most companies haven鈥檛 fully integrated it yet, according to the State of Data 2025 report from the Interactive Advertising Bureau (IAB). While publishers are leading, agencies and brands are catching up, with many expecting full deployment within the next few years. However, challenges like complexity and data security are prompting the need for clearer strategies, use case definitions, and performance metrics.

Timing ad buys to seize on key engagement windows: Our Industry KPI data reveals Gen Z has predictable spikes in searches for apparel, gaming content.

Internet liability law faces expiration threat: Lawmakers propose ending Section 230 protections to pressure tech firms on reform talks.

The failed buyout shows chipmakers may prefer autonomy over acquisition, even as demand for AI hardware keeps climbing.

FCC targets DEI in mergers: New Chairman Brendan Carr warns companies to scale back DEI policies or face blocked acquisitions.

With its latest global campaign, Puma aims to engage a new generation of consumers by tapping into the emotional and social aspects of athletics.