蘑菇AV

As US-imposed trade tariffs begin to take effect, business decision-makers and consumers are grappling with how to prepare鈥攕ome more than others.

Growth rates in retail media ad spending are slowing YoY. The channel鈥檚 contribution to total digital ad spending continues to rise, however, highlighting the increasing influence of retail media on holistic advertising strategies.

With AI tools creeping into shopping, Google could borrow Pinterest鈥檚 discovery model to stay relevant in design, DIY, and fashion search.

On Running leans into premiumization to offset tariff impact: The company plans to raise prices as enthusiasm for its expensive sneakers remains high.

A 90-day pause in tariffs added over $800 billion to the Magnificent Seven鈥檚 market cap, revealing just how damaging trade tensions had been for investor confidence.

40% of Gen Zers, and 19% of all consumers, have stopped using or purchasing brands who contradicted or reversed DEI efforts, according to a March survey by Ad Age and The Harris Poll.

In today鈥檚 episode, we talk about how much debt consumers have, which buckets it lives in, and the likelihood of a 鈥榙ebt jubilee鈥�. Join the discussion with host and Head of Business Development Rob Rubin, Senior Analyst Grace Broadbent and Senior Director of Forecasting Oscar Orozco.

鈥淎s retail media has grown, the landscape has become increasingly complex and fragmented, said 蘑菇AV principal analyst Sky Canaves during last week鈥檚 蘑菇AV's summit on Commerce Media Trends 2025. 鈥淐omparisons are hard when standards vary across channels and platforms.鈥�

Amazon debuts three new CTV ad formats: The updates are part of Amazon鈥檚 Prime Video ads push and promise to help brands reach highly engaged audiences.

With US commerce media ad spending projected to reach nearly $70 billion in 2025, understanding how to effectively operate in this space has become critical for marketers.

Marketers are rediscovering OOH鈥檚 power for brand-building: In a post-click world, visibility and trust matter more than ever.

Inflation waned in April: But early signs of cost increases are emerging.