蘑菇AV

Digital video ad spend will increase 14% in 2025: The IAB findings highlight advertisers鈥� confidence in digital video as a valuable opportunity to meet goals.

Tariffs cast a shadow over consumer spending in Q1: Growth slowed from 4.0% in Q4 to just 1.8% in Q1 as households sharply cut back on goods.

A recent survey reveals many may regret their decision to incur student debt.

In the first 100 days of his second term, President Trump has reshaped business strategy across retail, tech, healthcare, and media. Here鈥檚 how tariffs, regulation, and market volatility are forcing brands to rethink spend, growth, and planning.

Spotify showed resilience with strong Q1 gains: Still, margin pressures and licensing costs could challenge momentum ahead.

TikTok makes a bid to encourage creators, agencies to livestream: The push is part of the platform鈥檚 strategic effort to avoid a US ban.

Marketers face rising pressure from tariffs, triopoly dominance: Growth is coming from mid-tier platforms and smarter strategies, 蘑菇AV analysts say at Possible conference.

Minimalist trucks, maximalist ambitions: EV makers Slate and TELO are betting that simple, compact, and affordable EVs will resonate with buyers who are tired of bloated features and high price tags.

Pitching itself as a collaborator, Substack empowers major outlets like The New Republic and smaller creators to expand their reach.

Spotify is scaling video podcast monetization fast: A YouTube-style model and creator tools are fueling the shift.

Social sharing aims to boost usage, yet without real-time info or buzz, it may struggle to stick

Almost nine in 10 (86%) US contact center decision-makers are either currently using AI for in-call agent assistance or plan to do so in the next two years, according to January data from ContactBabel and CallMiner.

In its new study 鈥淕en Z and the American Dream,鈥� social and advertising agency Adolescent Content was surprised to draw similarities between Gen Z and Boomers鈥攖wo generations often perceived as being at odds.

Google aims to reset its ecosystem with AI-infused Pixel updates and expansion beyond phones鈥攃ountering fragmentation and pressure from rivals.

Undisclosed bots targeting polarizing issues expose a glaring vulnerability鈥攖hreatening Reddit鈥檚 brand as a forum for real voices just as its ad ambitions expand.

ChatGPT's shopping tool threatens retail media revenues: Its product search could siphon ad dollars from retailers struggling with tariffs, higher prices, and weak demand.

Agent Pay could transform the payments experience for consumers with hyperpersonalized recommendations

Congress wants to end the pharma industry鈥檚 advertising expense write-offs: This has been proposed before, but under the new Trump administration鈥檚 anti-drug advertising stance, the bill could gain more traction and inspire other new rules.

Novo Nordisk and Hims go from competitors to partners: The deal signals Novo鈥檚 desire to capture patients transitioning off compounded GLP-1s. All eyes turn to Eli Lilly, which at last check said it鈥檚 not affiliating with Hims.

Vaccine integrity project launched to counter medical misinformation: Vaccine makers have the tough job of currying favor with Trump鈥檚 health administration, while preserving the public鈥檚 trust in their medicines.