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GenAI is changing pharma marketing from content creation to pharmacovigilance. Brand marketers and agencies are moving from experimentation to broad adoption of AI assistance and more efficient, effective, and relevant consumer communications.

Lens integration sidesteps users to search without leaving the app. It sets up future monetization even if beta excludes ads and affiliate links—for now.

Consumers prefer email, but low-quality lists and lack of verification are keeping campaigns out of inboxes and risking ISP blacklisting.

The ease and novelty of BNPL loans can rapidly snowball into a crisis for already financially fragile consumers.

30% of employees use AI productivity tools secretly out of fear that their job might be reduced or cut, per a February Ivanti survey.

On today’s podcast episode, we discuss where GIFs came from, how GIF user behavior changes, and which ones work best for brands. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, Analyst Emmy Liederman, and the Vice President of Client Solutions at Giphy Alix McAlpine. Listen everywhere and watch on YouTube and Spotify.

The New York Times will license its journalism to Amazon: The deal supports AI training while signaling a shift toward paid data partnerships.