蘑菇AV

Pinterest teams with the Liberty to reach Gen Z fans: The focus is lifestyle expression, trend discovery, and community engagement.

Choosing the right tech solutions can be like entering a long-term relationship with vendor partners. 鈥淭here has to be a long-term gain more than just a nice-to-have quick incremental add,鈥� said Ann Marie Ippoliti, vice president of ecommerce and marketing for Michael Kors at The Lead Summit in New York City earlier this week.

Tariffs are slowing retail sales growth: A Reuters analysis found the Trump administration鈥檚 trade policies have cost companies more than $34 billion in lost sales and higher costs, and that toll keeps rising.

The ZeroOne initiative, led by Xbox co-creator J Allard and Surface veteran Panos Panay, signals a consumer hardware reboot for Amazon services, rooted in Microsoft experience.

Consumers are reluctant to curb beauty spending: Many are turning to the category for solace amid uncertainty, or see it as an essential purchase.

Fewer content removals signal better precision, but reduced proactivity could slow responses to hate speech and misinformation.

Google鈥檚 AI Overviews lead to fewer clicks on healthcare search results: An industry that heavily relies on search must optimize for visibility in AI Overviews while closely monitoring how AI changes consumer search behaviors.

Gilead promises HIV prevention drugs to low-income countries: The Trump administration has frozen HIV prevention aid around the world, and steeper cuts are on the horizon鈥攍eaving drugmakers, international organizations, and state health agencies to pick up the slack.

Target powers up for Nintendo Switch 2: The retailer is making a big in-store push with an expanded assortment of themed products.

CVS, Cigna sue Arkansas to stop PBM-owned pharmacies ban: Owning both PBMs and pharmacies give them a lopsided advantage over independent pharmacies. It may be tough to push against the specter of more rural 鈥減harmacy deserts.鈥�

Mondelez accuses Aldi of 鈥渂latantly鈥� copying packaging for private labels: The snackmaker鈥檚 frustration comes as store brands gobble up market share.

They can stand out from the pack by increasing their offerings, providing data analytics, and forging key partnerships.

Disney introduces perks programs for Disney+, Hulu: The programs aim to entice new subscribers and keep existing subscribers around if budgets tighten.

Best Buy鈥檚 health business suffers a major setback: It may be tough for Best Buy to justify its investments in home healthcare without more Trump admin support to reimburse for hospital-at-home initiatives.

YouTube brings side-by-side ads to livestreams: The move could help convince creators and advertisers that YouTube is the go-to livestream choice.

The outlook for retail media ad spending remains bright throughout most of the world, even as ad budgets are increasingly constrained in the face of economic storm clouds.

Retail media will reach $60.81 billion in 2025鈥攁dding more new dollars than Meta and Alphabet combined鈥攁nd brands now rank incrementality as a top KPI. In this interview, Tinuiti鈥檚 Elizabeth Marsten lays out how to prove incremental sales, pick smarter tools, and keep measurement future-ready.

Fubo debuts biddable pause ads: The move is the first time a CTV platform has offered biddable pause ads, but will require rapid scaling to remain effective.

Prime Video offers show-level ad reporting: The move positions it as a testing ground for streaming鈥檚 evolution, where transparency matters as much as viewer data.

On this special edition podcast episode, learn about the rise of off-site retail media advertising with 蘑菇AV Principal Analyst, Sarah Marzano and Google鈥檚 Head of Retail Media, Shawn McGahee. This conversation is from the May 9th 蘑菇AV virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.

US total media ad spending could fall to $394 billion in 2025 under a heavy tariff scenario, wiping out projected gains for the year, per our April 2025 forecast.

Most consumers divide their time across gaming, music, podcasts, and social, but streaming remains on top鈥攅ven as mobile becomes the default for short- and long-form video.