Ä¢¹½AV

On this special edition podcast, we explore how top brands master commerce media—choosing the right networks, weaving in existing channels, and optimizing for maximum impact. Ä¢¹½AV’s Sarah Marzano hosts InfoSum’s Senior Vice President, Sales, North America, Marc Cestaro and Kettle & Fire’s Senior Director, Media and Omnichannel, Niccolò Gloazzo in this live panel from Ä¢¹½AV’s May 9th virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.

US sales of private label grocery brands grew 3.9% in 2024, outpacing the 1.0% growth of national brands, according to the Private Label Manufacturers Association (PLMA).

Marketers are increasingly concerned about reaching the consumers who avoid them. 41% say ad avoidance or ad blindness is a major area of concern, up from 29% in 2022, according to a November 2024 Mediaocean survey.

Levi Strauss sharpens its focus: The company agreed to sell Dockers to Authentic Brands as it looks to grow its D2C sales and expand its international presence.

Amazon discourages sellers from stockpiling goods with capacity limits: The strategy aims to prevent overload at its fulfillment centers, but it complicates merchants’ tariff mitigation abilities.

Ad-supported streaming now drives most new subscriptions: Platforms are embracing ads as a primary monetization strategy, not a fallback.

Target drops same-day delivery markups for Circle 360 members across Shipt network: The move, covering orders from over 100 partner retailers, aims to boost the program’s appeal.

Despite tough conditions, Home Depot is keeping its head above water: The company beat revenue expectations, came close on earnings, and isn’t flinching on its full-year outlook—or its prices.

Shipments plunged 72% YoY, and Apple and others are scrambling to dodge looming chip tariffs and stabilize shaky supply chains.

Drivers overwhelmingly prefer voice assistants over drive-thrus, presenting a ripe opportunity for restaurants to cash in on convenience and curbside cravings.

Google has entered the AI shopping arena: The company’s AI Mode experience aims to assist consumers throughout every step of the shopping experience—from finding inspiration to buying at the right moment.

Pharma companies are facing drug pricing and tax revenue pressure from Trump and Congress: As Trump rolls out new drug pricing executive orders, companion bills in Congress are amplifying pressure on the industry, driving companies closer to decide whether to negotiate or push back in court.

t’s a bold play to keep users engaged as rivals like ChatGPT gain steam, merging generative AI into the search experience without breaking the old formula.

Block demonstrates an alternative path forward to determining financial health but needs to expand beyond micro loans.

Gen Z, millennials are least likely to take health concerns to their PCP: Healthcare marketers need to show them where to get low-cost care while warning against overtrusting online medical information.

Millennials and Gen Zers can finance snow sport luxury with BNPL—boosting Affirm’s non-retail volume.

FDA’s approval process for new COVID-19 vaccines will soon get tougher: But the impact to leading vaccine makers like Pfizer and Moderna might be minimal. Here’s why.