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Cyberattacks leave retailers reeling: Hackers are deploying an arsenal of tactics, from social engineering and ransomware to malware, to breach corporate defenses.

This launch could revolutionize PayPal鈥檚 in-store ambitions鈥攁nd provide real competition for Apple Pay

Tariffs make content creation a riskier gig: If brand deals dry up, creators could seek more traditional career paths.

The agency wants to rework the rules to address banks' concerns. We look at what it would mean for open banking adoption in the US.

But its megadeal with Worldpay and FIS will transform its business and expand its revenue opportunities

Marketers are cutting branding spend in favor of performance media: Search and retail win as caution dominates strategy.

As genAI tools grow more complex, error rates climb鈥攔aising red flags for marketers who now face mounting risks from inaccurate, overconfident outputs.

Trump may pursue 100% tariffs on movies produced overseas: The proposal promises to upend the American film industry.

On today鈥檚 podcast episode, we discuss why Google is now keeping third-party cookies, who鈥檚 most likely to buy Chrome if they have to sell it, and the impact of AI Overviews so far. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.

In April, Walmart led the retail rankings thanks to its advanced grid-based delivery system and an elevated in-store beauty experience. Amazon followed closely with the testing of a new AI-powered 鈥淏uy For Me鈥� feature designed to simplify purchases. Meanwhile, Temu and Shein adjusted their pricing strategies due to rising import costs, risking their low-price appeal. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

Following Google鈥檚 second antitrust loss in under a year, Google is at a crossroads. The recent ruling that Google maintains an illegal monopoly on ad tech, combined with last year鈥檚 ruling of antitrust practices in online search, could reshape digital advertising.

As tariffs put pressure on retail media budgets, advertisers are, in turn, pressuring retail media networks (RMNs) for more sophisticated measurement tools that provide them with richer data across the entire funnel.

Custom AI agents are booming, but power and capacity shortfalls are slowing Microsoft鈥檚 expansion, threatening to delay broader adoption and inflate cloud costs.

Skechers goes private in challenging time for footwear industry: The $9.4 billion deal will give the company breathing room to navigate punishingly high tariffs.

Trump administration鈥檚 student loan crackdown couldn鈥檛 come at a worse time: Wage garnishment and loan defaults could reduce annual consumer spending by $63 billion, pressuring the strained US economy.

Nearly three-fourths of Gen Zers discover new media content on social media (72%) and on YouTube (71%), according to December 2024 data from Toluna, Coraly Partners, and Halford Media Advisory.

By keeping nonprofit control, OpenAI ditches profit-first ambitions and positions itself as the ethical backbone of the AI race

The growing trade war could dim America鈥檚 birthday and beyond: With flags and fireworks largely produced in China, July Fourth may be quieter鈥攁nd holiday gifts scarcer.

Toys are among the first cuts when consumers feel squeezed: Coupled with shifting tariff policies, that puts Mattel in a tough spot.

A new type of tax-advantage account making its way through Congress could be a chance for banks to attract and retain customers.

X鈥檚 ad business is beginning to recover. But the return to growth is complicated, and there鈥檚 still a long road ahead for X鈥檚 ad revenues to reach pre-Elon Musk levels.

Despite uncertainty related to the economy and tariffs, US social network ad spending is expected to grow. AI offerings, social commerce, and lower-funnel investments will drive outlays.