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LinkedIn rebrands its Wire Program as BrandLink: The move reemphasizes its pivot toward creator-led B2B video.

Amazon sees 18% YoY growth in ad services: While economic headwinds could slow growth, maintaining a presence on Amazon will help advertisers emerge stronger.

Apple Q2 revenues grow 5% YoY, but Services are slightly below expectations: Despite revenue gains, tariffs and an antitrust case could cause the tides to turn.

Threads hits 350 million monthly active users: As the platform sees steady growth, the question of whether it’ll outpace X in the near future intensifies.

Roku delivered strong Q1 results and acquired Frndly TV: The deal boosts live content and supports subscription growth without overspending.

GenAI use is widespread in creative marketing: Leadership, however, is focused on operations over content outcomes.

Google presents ads with AI chatbot startups Liner, iAsk: The move is part of Google’s strategic effort to lead the AI revolution.

Consumers—especially Gen Z—are eager to spend on live events: Summer concert ticket sales are at record levels thanks to high-profile stadium tours and the strong appeal of live experiences.

In retail, digital twins are virtual replicas of real-world products, stores, or processes, helping retailers model everything from supply chains to store layouts. Digital twins may play an even bigger role in retail now that retailers must navigate the uncertainty around tariffs. Here are four ways they can help retailers prepare and respond.

Trump administration tariffs could significantly alter digital advertising strategies, forcing marketers to pivot toward performance channels.

On today’s podcast episode, we discuss how ready Netflix is for a potential recession, if video podcasts and content creators fit nicely into its offering, and whether AI can help improve search for the streaming giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Vice President of Content Paul Verna. Listen everywhere and watch on YouTube and Spotify.

Direct-to-patient models could pay off for pharma: But if pharma companies bypass middlemen such as insurers and PBMs, they’ll need to pay attention to where patients see the biggest needs for improvement to their healthcare experience— and not just try to fill as many new prescriptions as possible.

Trump admin invests $500M for universal vaccine project: Perhaps the administration isn’t as anti-vax as publicly perceived. However, vaccine makers are still on high alert as approval timelines for vaccines undergoing trials could get pushed back.

The majority of US adults oppose federal cuts to health agencies: While 61% of people are against staff and funding cuts to Medicaid and public health programs. It’s unlikely Congress and the Trump administration can pass the budget they want without doing so, leaving states and health companies to deal with shortfalls.

Payment providers are investing in AI to help streamline and personalize both the merchant and customer experiences

The personalized rewards offering will help the credit card stand out against other no-annual-fee credit cards

Macroeconomic uncertainty and an overreliance on Cash App led the company to slash its full-year guidance

Regulators slammed TikTok for failing to protect 175M EU users from potential Chinese access, fueling divestment and ban pressures worldwide.

The biggest ecommerce disruptors face a reckoning: The closing of the de minimis exemption is forcing Shein, Temu, and TikTok Shop to pivot, but it isn’t clear that shoppers will follow.

Consumers stick with Instacart amid uncertainty: The delivery platform’s orders jumped 14% in Q1 thanks to its Uber partnership and a lower minimum for Instacart+ members.

Private label sales growth outpaced national brands last year: Consumers' growing appetite for value is driving grocers to elevate their brands to compete against established names.

Turbulence in trade relations is changing how China’s ecommerce platforms do business in the US, with spillover effects on US retail and advertising.

A second federal judge has ruled that Google is a monopolist. This decision could have profound implications—depending on the remedies.

95% of women characters in US ads are portrayed in domestic and family roles, while only 3% are in leadership roles, according to a March 2025 CreativeX report. In worldwide ads, 71% of women characters are portrayed in domestic roles and 20% in leadership roles.

Meta revenues up 16% YoY in Q1: The company started the year off on a positive note, but tariffs could foreshadow strife.