蘑菇AV

Spotify showed resilience with strong Q1 gains: Still, margin pressures and licensing costs could challenge momentum ahead.

TikTok makes a bid to encourage creators, agencies to livestream: The push is part of the platform鈥檚 strategic effort to avoid a US ban.

Marketers face rising pressure from tariffs, triopoly dominance: Growth is coming from mid-tier platforms and smarter strategies, 蘑菇AV analysts say at Possible conference.

Minimalist trucks, maximalist ambitions: EV makers Slate and TELO are betting that simple, compact, and affordable EVs will resonate with buyers who are tired of bloated features and high price tags.

Pitching itself as a collaborator, Substack empowers major outlets like The New Republic and smaller creators to expand their reach.

Spotify is scaling video podcast monetization fast: A YouTube-style model and creator tools are fueling the shift.

Social sharing aims to boost usage, yet without real-time info or buzz, it may struggle to stick

Almost nine in 10 (86%) US contact center decision-makers are either currently using AI for in-call agent assistance or plan to do so in the next two years, according to January data from ContactBabel and CallMiner.

In its new study 鈥淕en Z and the American Dream,鈥� social and advertising agency Adolescent Content was surprised to draw similarities between Gen Z and Boomers鈥攖wo generations often perceived as being at odds.

Google aims to reset its ecosystem with AI-infused Pixel updates and expansion beyond phones鈥攃ountering fragmentation and pressure from rivals.

Undisclosed bots targeting polarizing issues expose a glaring vulnerability鈥攖hreatening Reddit鈥檚 brand as a forum for real voices just as its ad ambitions expand.

ChatGPT's shopping tool threatens retail media revenues: Its product search could siphon ad dollars from retailers struggling with tariffs, higher prices, and weak demand.

Agent Pay could transform the payments experience for consumers with hyperpersonalized recommendations

Congress wants to end the pharma industry鈥檚 advertising expense write-offs: This has been proposed before, but under the new Trump administration鈥檚 anti-drug advertising stance, the bill could gain more traction and inspire other new rules.

Novo Nordisk and Hims go from competitors to partners: The deal signals Novo鈥檚 desire to capture patients transitioning off compounded GLP-1s. All eyes turn to Eli Lilly, which at last check said it鈥檚 not affiliating with Hims.

Vaccine integrity project launched to counter medical misinformation: Vaccine makers have the tough job of currying favor with Trump鈥檚 health administration, while preserving the public鈥檚 trust in their medicines.

Amazon insists it won鈥檛 display tariff costs on products after White House backlash: Despite political heat, radical transparency may be best for retailers in an uncertain environment.

Consumers are willing to spend on travel鈥攗nder the right circumstances: Cruises, premium travel, and concert tourism are all seeing healthy demand despite industry headwinds.

Economic uncertainty could derail its efforts to reinvigorate growth

Nobody knows what鈥檚 ahead: Macroeconomic turmoil and shifting tariff policies make forecasting a guessing game that many consumer brands are opting out of.