蘑菇AV

Doctors take issue with NYU Langone Health鈥檚 Super Bowl ad: They鈥檙e largely questioning the not-for-profit鈥檚 choice to pay $8M+ for the ad. We explore why health systems would be better off advertising in local markets than national TV events.

US hospitals increase use of robots for surgical procedures: But healthcare marketers must do a better job educating the public on how robotic-assisted surgery works as more folks shop around for the best surgical care.

Physicians aren鈥檛 burning out at the same rate as the COVID years: While doctor burnout rates are improving, it鈥檚 likely not enough progress to significantly impact turnover rates, and expense, to the healthcare system.

Oracle unveils AI-powered EHR system: We think it could help the vendor capture market share from smaller players in the space because convincing Epic鈥檚 customers to switch platforms will be a tough sell.

Some health systems expand local pharmacy services: But it鈥檚 not enough to fill gaps created by thousands of drugstore closings. We expect more consumers to explore alternative pharmacy offerings in 2025.

AI medical scribes reduce doctor burnout, but cost savings are unclear: A new report highlights tactical benefits of the tech for health systems, but tech companies need to demonstrate how their tools deliver long-term financial benefits.

For instance, the hospital-level median negotiated rate for four common heart and vascular surgical procedures ranges from about $27,000 in St. Louis to $154,000 in New York City, per Trilliant Health data. Even within the same market, there is significant variation in hospital procedure rates, Trilliant found.

New York attorney general tells hospitals to continue gender-affirming care: The mandate stands in opposition to President Trump鈥檚 recent executive order that outlaws gender-affirming care in children, with 丑辞蝉辫颈迟补濒蝉鈥� access to federal funding on the line.

Pediatric care provider Summer Health acquires Gen Z-focused virtual care company: Summer has an opportunity to establish rapport and build trust with young patients who don鈥檛 have much experience with the conventional healthcare system.

US hospitals use predictive AI tools, but many use biased data: Most AI models make recommendations based on homogenous data samples, which could actually harm many patients. But more regulatory oversight of healthcare AI isn鈥檛 guaranteed to happen in the near term.

On today鈥檚 podcast episode, we discuss the trend of healthcare and pharmaceutical brands selling prescription drugs, treatments, and medical services directly to consumers and how rising medical costs are changing patients鈥� relationship with the healthcare system. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, and Senior Analysts Dane Finley and Rajiv Leventhal. Listen everywhere and watch on YouTube and Spotify.

New rule removes medical debt from credit reports: While this will help in terms of approval and interest rates for loans, relief won鈥檛 be felt until health systems stop aggressively chasing down patients鈥� unpaid bills.

Health systems partner with wellness brands for digital advertising: We explore how legacy healthcare providers are offering health and wellness brands ad placements on their digital platforms to drive revenue and connect patients with medical products and services.