Ä¢¹½AV

Wellness is becoming more digital, personalized, and consumer driven, with technology playing a central role in health management, fitness, and self-care.

As college sports amateurism dies, marketers are increasingly working with student-athlete influencers.

Digital eclipsed traditional pay TV among live sports viewers in 2023. As that lead grows, the growth of women’s sports and betting apps provides marketers with opportunities to reach new audiences.

The traditional TV bundle will further decay as more live sports embrace streaming.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.​

At $22.25 billion, digital advertising is advancing unabated in Latin America this year. Double-digit gains in video and retail media ad spending, as well as improving economic conditions in Brazil and Mexico, will help take the regional market to new heights. Here are the latest trends you need to know.

Black consumers find advertisements more helpful than the general population. But Black consumers also feel advertisers aren’t always genuine when incorporating cultural diversity into their campaigns.

As sports wagering grows its digital footprint, ad spending by the gambling industry levels off.

As sports gambling becomes legal in a growing number of US states following the Supreme Court’s landmark decision in 2018, the industry is rolling past obstacles and raking in billions from a rising pool of bettors.

The grand final of this year’s Eurovision Song Contest will take place in Liverpool, UK, on May 13. Attracting a Super Bowl-sized audience, tourists, and viewing parties, the competition’s global reach will provide marketers and retailers with a notable opportunity to drive brand awareness and sales.