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Digital gaming has become one of the most popular activities in the world, thanks mainly to the proliferation of smartphones and free mobile games. Here is our worldwide forecast for total gamers, with breakouts by region and for 13 countries.

As competition intensifies and consumers continue to seek value, retailers will need to double down on how to differentiate themselves and offer shoppers what they want, wherever they are.

Gen Zers and millennials have normalized gaming into adulthood, but smartphones have opened the door for older generations.

The average US adult will spend more than 8 hours per day on digital media this year, with about half of that time spent on mobile devices and more than a quarter on CTV.​

Despite economic headwinds and challenges faced by major players, AR and VR adoption is on the rise.

The smartphone remains Gen Z’s favorite device, as it’s the quickest way to access digital video and social media. But adoption of CTV and VR continues to rise.

This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2024 that clients should be aware of, as compiled by our forecasting team.

Instagram and TikTok are both popular among Gen Z, but this generation shows a preference for one over the other for certain social activities, like viewing Stories and direct messaging.

Our debut worldwide digital gamer forecast reveals that growth has slowed considerably, mainly because gaming is already a common and popular activity for internet users in almost every country. But some markets are more enthusiastic than others.

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

Streaming video and music top Gen Z adults’ media activities, but their digital lives aren't just about entertainment. The multitasking, multidevice cohort treats the intersection of media and technology as a lifeline for socializing and staying informed.

In-app purchases rebounded in 2023 after a down 2022—but they still lag far behind in-app advertising as revenue-generating products.

Here's how people in South Korea spend their time and money online, represented in 10 charts.

This first-of-its-kind report compares and contrasts our US ad spending forecast with our US time spent with media forecast. It identifies unexpected incongruities between how marketers are spending ad dollars and where consumers are spending their time.

In our newest forecast for time spent, mobile devices still attract more than half of all digital time, but CTV is catching up.

As mobile games adjust to privacy rules and consoles pursue new native ad formats, brands finally have more chances to advertise in games.

Gaming became a popular online activity during the pandemic. Growth may be slowing, but it’s not shrinking, meaning that the majority of those who picked up the hobby during the pandemic have become long-term users.