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US retail and ecommerce sales growth will take a hit in 2025 as unpredictable changes in tariff policies ripple through the economy, shaking consumer confidence.

Increased time spent on CTV, social video’s shopping influence, and a larger share of working Gen Zers will give advertisers new opportunities for growth. Here are five charts to help your business understand these changes and kick-start the new year.

As competition intensifies and consumers continue to seek value, retailers will need to double down on how to differentiate themselves and offer shoppers what they want, wherever they are.

As connected car technologies go mainstream, opportunities for advertisers are expanding. But success depends on balancing innovation with consumer privacy concerns and security challenges.

This report focuses on how time spent with media, device ownership, and media adoption stack up in Middle East and Africa.

Media habits in Canada have changed, favoring digital across all formats. The GMI report for Canada is a single source for quantifying the pace of change in time spent with media, media adoption, and device ownership.

How time spent with media, device ownership, and media adoption stacks up in Western Europe.

How time spent with media, device ownership, and media adoption stacks up in South and Southeast Asia.

How time spent with media, device ownership, and media adoption stack up in East Asia and Oceania.

How time spent with media, device ownership, and media adoption stack up in Central and Eastern Europe.

How time spent with media, device ownership, and media adoption stacks up in Latin America.

How time spent with media, device ownership, and media adoption stack up in China.

Voice assistant adoption continues to grow, but the pace has slowed. Gen Z and seniors are key growth drivers, while smartphones and smart speakers remain central to the ecosystem as innovation and fresh competition shake up the sector.

From AI-powered smartphones to virtual shopping assistants, AI is becoming a powerful force in daily digital interactions—reshaping how people live, work, and shop.

The average US adult will spend more than 8 hours per day on digital media this year, with about half of that time spent on mobile devices and more than a quarter on CTV.​

Despite economic headwinds and challenges faced by major players, AR and VR adoption is on the rise.

The smartphone remains Gen Z’s favorite device, as it’s the quickest way to access digital video and social media. But adoption of CTV and VR continues to rise.

Proximity mobile payments are on a growth tear, driven by strong spend per user. Here’s how providers are using wallet integration and new features to make proximity payments stickier.

Usage of the internet, smartphones, and tablets is comparatively high in Canada due to the pervasive digital infrastructure.

Dramatic shifts are in the works for 2024, as genAI, changing media norms, and innovative commerce redefine the business landscape. Our top nine trends explore what’s in store.

The 13th annual Global Media Intelligence Report details media and device usage in 47 markets and compares regions for a look at how people spend their media time—and where they do it.

The United States coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.

The Western Europe region of the Global Media Intelligence Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Norway, Netherlands, Portugal, Spain, Sweden, Switzerland, and UK.

The Asia-Pacific coverage in the Global Media Intelligence Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, Philippines, South Korea, and Taiwan.

The Middle East and Africa coverage in the Global Media Intelligence Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the United Arab Emirates.