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Nielsen is sunsetting its legacy panel-only measurement this year. What do advertisers need to know as they prepare to transact on big data-based metrics at scale?

Consumer interaction and engagement with healthcare and pharmaceutical ads vary greatly by generation. Marketers must gain a better understanding of these differences to reach patients more effectively.

This year, streaming services will finally earn more than traditional TV in subscription revenues.

Retailers looking to capitalize on retail media’s growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

CTV inventory has surged, but the linear TV ad market remains much larger.

Advertisers and tech vendors look to capitalize on CTV’s growing importance in digital advertising.

Black consumers are tech-savvy and eager to stay up to date on the latest digital and pop culture trends.

Total upfront ad spending will grow this year, even though upfront TV commitments will decline.

Retail media is taking Latin America’s digital ad industry by storm, with advertisers spending nearly $2 billion this year, per our inaugural forecast. Here are the latest trends you need to know.

Catch up on how FAST services are shaking up TV advertising.

Catch up on the big events and trends shaping how advertisers measure linear and connected TV advertising.

As connected TV gradually eclipses linear, the measurement space continues to evolve. The market’s in for another year of transitioning from a single dominant currency to multiple currencies.

Dramatic shifts are in the works for 2024, as genAI, changing media norms, and innovative commerce redefine the business landscape. Our top nine trends explore what’s in store.

As economic uncertainty lingers, the dust has yet to settle on the TV currency battlefield. We review what’s changed since last year and which networks support which Nielsen alternatives.