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Canada trails just one country—the US—in average daily time spent with media. That means plenty of opportunity for media buyers to reach audiences across a range of devices and services.

Gen Zers continue to overtake millennials in several prominent digital activities and platforms, including social commerce, podcasts, and Instagram.

Programmatic plays a small but growing role in digital audio services ad spending. Major digital audio platforms are leaning in.

Ad budgets are slowly migrating from terrestrial radio to digital platforms, but the shift is stymied by slow platform subscriber growth and by YouTube.

Not everyone gets news from creators and influencers. But alternative voices, especially podcasters, hold a lot of sway over key demographics, including Gen Z, men, and consumers who feel marginalized by mainstream media.

High audio listenership and time spent this year means limited growth. Subscription revenues will be healthy, as most listeners pay to limit ads. And Spotify will lead in nearly every metric, though several platforms are doing well.

US eCPMs for digital video, display, and audio formats fell in Q2 2024—the average decrease was slight on a QoQ basis but more pronounced on a YoY basis.

Gen Z leads in digital usage by most proportional measures. However, social network use cuts across categories, influencing video viewing and digital buying.

Contrary to popular belief, not every creator has a podcast. But those who do are a driving force behind the roughly $1.50 billion US creators will generate from digital audio distribution channels this year.

To reach the overwhelmingly young, diverse, and growing population of Hispanic consumers in the US, advertisers must understand their media preferences.

Saudi Arabia and the UAE have some of the most digitally engaged consumers in the world. Here’s how they stack up globally.

Our latest forecast for 14 countries and three regions shows sustained healthy growth for podcast listenership in most markets, even as the boom years are winding down.

Streaming music, podcasts, and radio apps have changed the complexion of audio listenership in Canada. Over the past decade, digital audio has grown to a level that now rivals the traditionally strong radio listener base.

This first-of-its-kind report compares and contrasts our US ad spending forecast with our US time spent with media forecast. It identifies unexpected incongruities between how marketers are spending ad dollars and where consumers are spending their time.

Your one-stop shop for all things digital audio in 2023.