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Trump's tariff policies fuel uncertainty: How brands and retailers can best prepare amid a perpetually shifting landscape.

The BNPL provider added a credit opt-out feature to help prevent consumers from going further into debt

Strong volume growth and 100 million users prove the BNPL provider’s successful expansion

A lot can happen in a week. Rue21’s customer overlap with TikTok Shop could position the brand to benefit from a potential TikTok ban. Meanwhile, Gen Z consumers are increasingly choosing alcohol-free lifestyles, reflecting health-conscious preferences. Cost-consciousness drives brand switching, but convenience remains key in purchase decisions. Here are five stats that caught our eye this week.

Financial institutions are vying with nonbanks for customers in a sluggish lending market. Updating their marketing, lending, and product strategies can help attract and keep customers, slowing the outflow to nonbank lenders.

But we expect other networks to refine their marketing strategies, including Affirm, Shopify, and Square. These fintechs already power payments industry growth. Personalized offers that help bind their customers to merchants will only strengthen their grip. This would boost payment processing, POS product sales, and embedded finance product uptake for their partners.

Emirati paytech Tabby secured $58M in a sign of investor confidence in the region’s BNPL market potential.

It released draft legislation to provide more safeguards for UK consumers, many of whom are under financial strain.