蘑菇AV

Off-price accounted for the majority of visits to apparel retailers in Q4鈥�51.9%, according to Placer.ai. That share is likely to grow as department stores reduce their footprints, and declining consumer confidence and market volatility push shoppers to seek out cheaper options.

For instance, 88% of the Silent Generation tracks at least one health metric鈥攂ut this is typically done in an analog fashion. What it means for marketers: Older patients might not be as comfortable with technology as younger cohorts. But they use smartphones and can benefit from easy-to-use health apps.

Google demoed an online shopper asking Gemini to suggest what clothing to pair with jeans they were looking at. It's the latest example of how AI is moving beyond text-based prompts and becoming a voice and video contextual assistant for consumers. AI is coming out of its shell: AI features are becoming more context aware.

More brands will take up Shein鈥檚 on-demand technology and marketplace to compete with larger fast-fashion players. Temu will challenge the 鈥渆verything鈥� store. The next front in Temu鈥檚 campaign against Amazon will revolve around low-cost grocery.

It has also recently added prominent retailers across a range of categories, including David's Bridal, luxury fashion brand Karl Lagerfeld, health and beauty companies like Goop, Warner Music Group, and the window covering company Hunter Douglas. Looking ahead: Shopify expects Q1 revenue growth to decelerate to a still-strong mid-20% range.

Ugg is making considerable inroads with male consumers thanks to its growing popularity with professional athletes鈥攁 group that CEO Stefano Caroti noted 鈥渙ften shapes the future of 蹿补蝉丑颈辞苍.鈥� A Post Malone-fronted campaign and media placements on Amazon Thursday Night Football and ESPN are also boosting sales.

Sales in the home, seasonal, and apparel categories declined in the same period. That shift has allowed the retailer to grow its grocery share, but at the expense of its profit margin, which fell eight basis points YoY to 29.4%. Exposure to lower-income households also makes the chain vulnerable to potential changes in SNAP funding.

Last week, the European Commission said Temu and fast-fashion retailer Shein would be held accountable for the sale of dangerous products. Meanwhile, US President Donald Trump imposed a 10% tariff on imports from China this month鈥攂ut temporarily restored the de minimis exemption.

Levi鈥檚 expanded denim offerings are resonating strongly with consumers, putting the company on track to achieving its goal of becoming a lifestyle apparel brand. Net revenues rose 12% YoY in Q4 to $1.84 billion, well ahead of estimates for $1.72 billion. Its campaign with Beyonc茅 is keeping the brand at the forefront of pop culture and helping to drive sales.

Creators are most likely to inspire fashion and beauty purchases. But there is a long tail of other purchase categories. And there are differences between what men and women buy. The top categories were no surprise. Fashion and beauty have long been popular creator industries.

Zara bets on live shopping following China success: The fast-fashion retailer is expanding its live commerce capabilities to the US, UK, and Europe.

Our take: ShopMy has primarily focused on beauty, fashion, and skincare marketing but sees significant growth opportunities in adjacent categories like wellness, maternity, and food and beverage. The platform also aims to expand its advertiser base internationally. Go further: Read our Influencer Marketing Agency Ecosystem 2024 report.

Even though only 43% of luxury consumers feel optimistic about the overall economy, per Saks Global. 66% of US consumers said they use AI features when shopping for fashion online, according to the data. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

For example, watching 'Yellowstone' and seeing Western clothing or watching the Olympics and seeing Paris as a vacation destination. Pick all that apply.". Methodology: Data is from the September 2024 蘑菇AV and Shopsense AI survey titled 鈥淪hoppable TV." 1,143 US adults ages 18+ were surveyed online during August 2024. All respondents subscribe to a streaming service and make online purchases.

Shein鈥檚 efforts to woo US lawmakers, NRF fall on deaf ears: The fast-fashion giant could shift its IPO to London as it tries to head off supply chain scrutiny.

Q4 revenues for fashion & leather goods, which includes Louis Vuitton and Dior, fell nearly 1% YoY organically to 鈧�11.14 billion ($12.05 billion) but beat forecasts of 鈧�10.92 billion ($11.81 billion). Q4 selective retailing revenues grew 7% YoY organically to 鈧�5.70 billion ($6.17 billion). Sephora delivered 鈥渞emarkable performance鈥� with double-digit growth in both revenue and profit.

For Gen Z, music festivals like Coachella or Stagecoach aren鈥檛 just about the music鈥攖hey鈥檙e about self-expression. Because of how closely Gen Z links festivals and fashion, apparel brands like Pascun are using the events to connect with the young festivalgoers. And Pinterest is tapping both online and on-site activations for Coachella.

While in-store is the No. 1 way Gen Z discovers clothing, 39.0% of US Gen Z clothing buyers have used social media to discover new apparel brands or products over the last six months, according to our September 2023 survey.

The retailer has spent years testing physical stores across books, apparel, groceries, and convenience items. But aside from Whole Foods, which it acquired, Amazon has struggled to find a winning formula because it has often failed to recognize the differences between online and offline shopping habits.

Shein is moving ahead with its public debut, taking on some competitors (like Amazon and Temu) while teaming up with others (like Forever 21). Though a brick-and-mortar footprint doesn鈥檛 seem to be a part of Shein鈥檚 plan yet, it could take a cue from other fast-fashion brands, like H&M and Zara, and establish a physical presence to engage with offline shoppers.

Why it matters: Several brands have bet on India as the next major fashion destination, driven by its growing affluent population and a strategy to reduce reliance on China. One in 5 fashion executives called India a focus market for 2025, per鈥嬧�� a survey by BoF and McKinsey.

2023 has been a rocky year for retail, with layoffs, inflation, and a potential recession dominating headlines. Despite all that, footwear sales are doing quite well. 鈥淧eople wear shoes. That鈥檚 as simple as that,鈥� said Romy Samuel, founder of digital sneaker marketplace Common Ace.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how Nike was able to create such a strong brand, how that brand has transcended generations, and how close its competitors are to catching up. Then in a brand-new segment, "Loyalty Point, Counter Point," we present arguments both in favor and against various questions related to Nike, like can it remain the need-to-have running shoe and has the company alienated its core customer? Join our analyst Sara Lebow as she hosts analyst Sky Canaves and director of Briefings Jeremy Goldman.

Olipop uses TikTok and the promise of gut health to capture Gen Z鈥檚 attention, while Crocs leans on Gen Z鈥檚 sense of nostalgia and cool collaborations. Coach reinvented itself to appeal to a younger generation of fashion consumers who want to express themselves and GU makes its US debut as Uniqlo鈥檚 little sister.

Prior to TikTok Shop鈥檚 launch last September, live shopping platform Whatnot earned nearly 100% of social shopping gross merchandise value in 2023, according to a recent Earnest Analytics report. What鈥檚 Whatnot? Whatnot is a livestream marketplace platform, specializing in the sale of collectibles including sports cards, sneakers, comics, and vintage clothing.