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The AI, AR, and VR trends above are shaping the habits of Gen Alpha. As this generation ages and has more money to spend, this technology will play a bigger role in marketing and ecommerce. Nearly 3 in 10 (26%) Gen Alphas live in a household that has a VR headset, per Morning Consult. 鈥淭his is Gen Alpha鈥檚 reality, and what happens in these virtual spaces is real to them,鈥� said Canaves.

Brands can use digital tools like AR and VR to give a try-before-you-buy experience to consumers starting their shopping journey online. Social media can extend the digital into the physical (or vice versa). For example, brands can work with a creator to post social content online and then build a curated pop-up shop of the creator鈥檚 favorite products in-store.

Navigating complex accounts payable (AP) and accounts receivable (AR) processes. These laborious and time-consuming processes need to be automated. But first, businesses must transition to digital payments.

Lego has invested heavily in AR-enhanced store displays to create an interactive experience. It鈥檚 also investing in the metaverse through a partnership with Epic Games. Build-A-Bear Workshop鈥檚 new after-dark program is targeting the kidult audience by offering personalized bears for the older audience.

The company rolled out AR ads to Instagram Reels, Facebook Reels, and Facebook Stories, providing advertisers with a more engaging way to connect with users. It also made some updates to Reels ads to make them more interactive and engaging, including a larger call-to-action button and a new watch and browse feature.

Shopping in-store gives customers the ability to feel fabrics and try clothing on鈥攁 feature for which there is no online equivalent, even as VR and AR technologies allow for visualizations. Although discovery is most popular in-store, retailer websites and apps generate more conversions for clothing, shoes, and accessories purchases.

Part of that I think had to do with the state of VR headsets and AR. But even so, about 90 million people use AR in the US, 70 million just on social media on their smartphones, and an additional 70 million use VR, virtual reality.

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

The huge surge of new generative AI users will slow. 3 ways beauty brands like Ulta Beauty and Sephora are using technology like AI and AR to engage with consumers. More Chart of the Day:. 8/4 - Programmatic video keeps growing. 8/3 - SVOD success. 8/2 - Meta over YouTube? 8/1 - Keeping it dynamic. 7/31 - Streaming showdown.

In an effort to become the teen favorite again, Snapchat released its My AI chatbot, powered by OpenAI, the maker of ChatGPT, to all users and launched new AR experiences. More like this:. Snapchat sees spike in 1-star reviews as users pan the 鈥楳y AI鈥� feature, calling for its removal. Why marketers are on the hunt for the next TikTok. See how fast TikTok outpaced social media competitors in the US.

Features such as mobile 鈥渟can and go,鈥� QR codes, and augmented reality have the potential to deliver seamless and engaging omnichannel experiences. Technology is improving mobile shopping鈥攂ut slow site speeds are hindering conversion. Smartphone shopping is faster and more secure than ever thanks to powerful mobile processors and 5G.

The company is partnering with Live Nation and musician Kygo, and plans to expand its AR features to 16 additional music festivals. Another new feature is 鈥淚nstant Games,鈥� which will allow users to play games directly within the Snapchat app. Snap is partnering with over 30 publishers to create a 鈥淪tories Marketplace鈥� that will allow advertisers to purchase sponsored content from publishers.

Meanwhile, Snapchat is incorporating generative AI into its platform, allowing developers to use ChatGPT to create AR lenses. Use this chart:. Assess digital media ad investments. More like this:. Social media predictions: Search鈥檚 impact on the commerce wars and LinkedIn鈥檚 ascent.

More like this:. 3 technologies that take in-store retail media to the next level. 3 ways Poshmark uses AI to grow its business. 3 ways beauty brands like Ulta Beauty and Sephora are using technology like AI and AR to engage with consumers. Exclusive鈥擱etailers rank immersive experiences near the top of their investment priorities.

Yesterday鈥檚 Chart of the Day: Mobile AR sets the bar.

One key to these retailers鈥� success in drawing Generation Z was their use of augmented reality and self-checkout counters. Our July survey of Gen Z uncovered new insights on the group鈥檚 engagement with social media. A key point: Brands looking to reach this age cohort need to be present on multiple platforms.

So like AR and virtual try-ons. Wayfair has some feature where you can make the couch appear in your living room or maybe that's Ikea or maybe that's both. Carina Perkins:. Some of the social media platforms have been experimenting with that as well. So Snap is quite big on AR.

VR- and AR-enabled in-store technology will also give consumers new ways to test drive products prior to purchase. Better CX at the shelf will drive more conversions鈥攁nd minimize returns. Digital shoppers expect depth of product information and customer insights before making a purchase, and a failure to provide it at the physical shelf adds unnecessary friction.

Snapchat claimed it would transform the way users experienced the event, through broad coverage and immersive augmented reality (AR). Snapchat users in over 30 markets could explore AR try-on experiences and dress up a Bitmoji in official team jerseys, for example, as well as access behind-the-scenes content on Snapchat Discover and official highlights from their broadcast partners.

Snap is working with retailers like Goodr, Princess Polly, and Gobi Cashmere to promote their products via the social media platform鈥檚 AR try-on lenses. Coach, adidas, and Tommy Hilfiger participated in this year鈥檚 Metaverse Fashion Week, showcasing their latest collections in a cross-platform digital fashion show.

Amazon is working on a mysterious AR smart home product, according to job listings. Apple is working on an iPad docking accessory that will enable users to turn the device into a smart home device. That鈥檚 like what Google is doing to the Pixel with its new charging base that allows the tablet to double as a smart screen. What鈥檚 next: Companies are embracing media partners.

For example, AR can help users 鈥渢ry on鈥� a product before buying, while AI can help brands do everything from providing more targeted product recommendations to actually creating personalized products. This desire for hyper-personalization will extend beyond just beauty products鈥攚e expect health and wellness brands to use similar tactics. 3. More digitally native companies will partner with Amazon.

Prime Day shoppers are more likely to be into tech than the general population, leaning toward purchases of smart watches, smart home devices, and AR/VR products, according to CivicScience. 鈥淭his helps to explain why electronics sell so well on Prime Day,鈥� said Dick. 鈥淚t鈥檚 a remarkably tech-savvy group of consumers 鈥� They are on the front lines of early adoption of new technology.鈥�.

Twitter has a new owner; Instagram is figuring out how to get back to its core; Snapchat has big plans for augmented reality (AR); Facebook is scrambling to keep user growth from going negative; and TikTok is navigating how to expand when its biggest asset鈥攊ts Chinese ownership鈥攊s also its greatest liability. The good news is the global social user base is enormous and still growing.

鈥淪nap鈥檚 strong association with augmented reality, Apple鈥檚 privacy changes, and Snapchat鈥檚 small size relative to the social platforms that advertisers bucket the app with have created additional headwinds to its ad business.鈥�. Our take: Social media companies have been hit hard as advertisers consolidate spending in a cautious environment. That鈥檚 had an effect on smaller players like Snap.