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Part of that I think had to do with the state of VR headsets and AR. But even so, about 90 million people use AR in the US, 70 million just on social media on their smartphones, and an additional 70 million use VR, virtual reality.

The huge surge of new generative AI users will slow. 3 ways beauty brands like Ulta Beauty and Sephora are using technology like AI and AR to engage with consumers. More Chart of the Day:. 8/4 - Programmatic video keeps growing. 8/3 - SVOD success. 8/2 - Meta over YouTube? 8/1 - Keeping it dynamic. 7/31 - Streaming showdown.

In an effort to become the teen favorite again, Snapchat released its My AI chatbot, powered by OpenAI, the maker of ChatGPT, to all users and launched new AR experiences. More like this:. Snapchat sees spike in 1-star reviews as users pan the 鈥楳y AI鈥� feature, calling for its removal. Why marketers are on the hunt for the next TikTok. See how fast TikTok outpaced social media competitors in the US.

The company is partnering with Live Nation and musician Kygo, and plans to expand its AR features to 16 additional music festivals. Another new feature is 鈥淚nstant Games,鈥� which will allow users to play games directly within the Snapchat app. Snap is partnering with over 30 publishers to create a 鈥淪tories Marketplace鈥� that will allow advertisers to purchase sponsored content from publishers.

Meanwhile, Snapchat is incorporating generative AI into its platform, allowing developers to use ChatGPT to create AR lenses. Use this chart:. Assess digital media ad investments. More like this:. Social media predictions: Search鈥檚 impact on the commerce wars and LinkedIn鈥檚 ascent.

More like this:. 3 technologies that take in-store retail media to the next level. 3 ways Poshmark uses AI to grow its business. 3 ways beauty brands like Ulta Beauty and Sephora are using technology like AI and AR to engage with consumers. Exclusive鈥擱etailers rank immersive experiences near the top of their investment priorities.

Yesterday鈥檚 Chart of the Day: Mobile AR sets the bar.

鈥淪nap鈥檚 strong association with augmented reality, Apple鈥檚 privacy changes, and Snapchat鈥檚 small size relative to the social platforms that advertisers bucket the app with have created additional headwinds to its ad business.鈥�. Our take: Social media companies have been hit hard as advertisers consolidate spending in a cautious environment. That鈥檚 had an effect on smaller players like Snap.

Article: AR/VR shopping still hasn鈥檛 reached 90% of US adults. Article: Roblox is gaining users and brand partnerships鈥攂ut growing revenue would be great. Methodology: Data is from the October 2022 Sitecore report titled "Perceptions of the Metaverse" conducted by Advanis. 1,000 US internet users ages 18-70 were surveyed during August 15-19, 2022.

One key to these retailers鈥� success in drawing Generation Z was their use of augmented reality and self-checkout counters. Our July survey of Gen Z uncovered new insights on the group鈥檚 engagement with social media. A key point: Brands looking to reach this age cohort need to be present on multiple platforms.

VR- and AR-enabled in-store technology will also give consumers new ways to test drive products prior to purchase. Better CX at the shelf will drive more conversions鈥攁nd minimize returns. Digital shoppers expect depth of product information and customer insights before making a purchase, and a failure to provide it at the physical shelf adds unnecessary friction.

So like AR and virtual try-ons. Wayfair has some feature where you can make the couch appear in your living room or maybe that's Ikea or maybe that's both. Carina Perkins:. Some of the social media platforms have been experimenting with that as well. So Snap is quite big on AR.

Snapchat claimed it would transform the way users experienced the event, through broad coverage and immersive augmented reality (AR). Snapchat users in over 30 markets could explore AR try-on experiences and dress up a Bitmoji in official team jerseys, for example, as well as access behind-the-scenes content on Snapchat Discover and official highlights from their broadcast partners.

Really quickly on that point, I mean they announced them, but they announced them before Meta said, hey, check out these Orion AR glasses. And then they had some other glasses that they, a concept pair that they were talking about looking to put out further down the road. Does this kill Spectacles dead in the water?

For example, AR can help users 鈥渢ry on鈥� a product before buying, while AI can help brands do everything from providing more targeted product recommendations to actually creating personalized products. This desire for hyper-personalization will extend beyond just beauty products鈥攚e expect health and wellness brands to use similar tactics. 3. More digitally native companies will partner with Amazon.

Prime Day shoppers are more likely to be into tech than the general population, leaning toward purchases of smart watches, smart home devices, and AR/VR products, according to CivicScience. 鈥淭his helps to explain why electronics sell so well on Prime Day,鈥� said Dick. 鈥淚t鈥檚 a remarkably tech-savvy group of consumers 鈥� They are on the front lines of early adoption of new technology.鈥�.

Snap is working with retailers like Goodr, Princess Polly, and Gobi Cashmere to promote their products via the social media platform鈥檚 AR try-on lenses. Coach, adidas, and Tommy Hilfiger participated in this year鈥檚 Metaverse Fashion Week, showcasing their latest collections in a cross-platform digital fashion show.

Twitter has a new owner; Instagram is figuring out how to get back to its core; Snapchat has big plans for augmented reality (AR); Facebook is scrambling to keep user growth from going negative; and TikTok is navigating how to expand when its biggest asset鈥攊ts Chinese ownership鈥攊s also its greatest liability. The good news is the global social user base is enormous and still growing.

It has staked its future elsewhere鈥攊n AR. We expect video鈥檚 share of Snapchat ad revenues to decline longer term as AR advertising (which isn鈥檛 included in our definition of social video) moves from experimental to mainstream. Twitter weighs down social video as it struggles to keep its head above water.

Strengthening ties with China comes at a critical time for Apple as it prepares for its June and fall releases, with new iPhones, MacBooks, and possibly its anticipated AR goggles heading into production. Cook told an audience at the CDF that Apple and China have 鈥済rown together in the past three decades鈥� and that the relationship between the two is 鈥渟ymbiotic.鈥�

In the recent case against Microsoft, the $20 million fine represents 0.03% of Microsoft鈥檚 total revenue for the most recently reported quarter, per Ars Technica. The violations that circumvent parental consent are particularly egregious to regulators and could lead to trust erosion, tarnished brand image, and market loss.

Automotive chipmakers are sold out until 2024, per Ars Technica, resulting in manufacturers like Toyota limiting vehicle orders. 鈥淟ead times for nearly every product category witnessed all-time highs, with power management and MCUs [microcontrollers] leading the charge,鈥� said Chris Rolland, analyst for Susquehanna.

Evelyn, Stephanie tied in second place with 7, so they will battle that out for the silver questions on AR headsets. Global shipments, in fact by 2027, how many AR headsets will ship worldwide according to IDC. By 2027, how many AR headsets, AR, augmented reality headsets will ship worldwide according to IDC?

They are among the first (and most active) to experiment with emerging concepts and tools such as Web3, the metaverse, AR, and NFTs. ChatGPT and generative AI are no exception. Fashion retail is heavily dependent on ecommerce. Apparel and accessories are the largest single category for US ecommerce, currently making up 18.7% of all digital sales (worth nearly $215 billion in 2023).

Invest in technology such as AR and chatbots that will enhance the website experience and let the consumer know exactly what they鈥檙e buying. Experiment with the return policy and see how return windows and fees affect cart abandonment. Learn more in our The Ecommerce Delivery Opportunity report.