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The rise of OTT streaming and short video on social media has propelled a rapid increase in video advertising for most industries. Retail lagged far behind the average in video ad spending, but it has started to close the gap over the past five years.

We predicted that layoffs in the tech sector will result in a redistribution of tech talent across adjacent industries. In context, the auto and banking sectors are already scooping up tech talent. The volatility of the tech industry could cause friction for tech companies in the future, when they have to compete with other industries for top talent. What鈥檚 next for Amazon?

As innovations lead to better measurement tools, these industries are best positioned to take advantage of the technology, the study notes. Automotive and travel, two of the industries that result in people actually seeing OOH ads, will see smaller increases compared to these other categories. 4. DOOH is innovating, execs say.

In Automotive, Lexus's "Escape Room" ad was 388% more effective than the average luxury automotive creative. These results underscore the importance of understanding industry norms and consumer expectations when crafting ad campaigns. What works: The study identified several creative tactics that contributed to ad effectiveness:. Bright, punchy colors. Laugh-out-loud comedy.

macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and 蘑菇AV interviews with executives at ad agencies, brands, media publishers, and other industry

What this means for retail: The deal reflects the mainstreaming of BNPL, which is being embedded everywhere from delivery platforms like DoorDash to big-box retailers like Walmart to auto services providers like Tekmeric.

The ad industry is now in rarified air. Although methodologies and definitions vary, there are likely only 10鈥�20 industries worldwide that have breached the $1 trillion mark in annual sales or revenues. Stalwarts like oil and gas, insurance, commercial real estate, and auto tend to lead those rankings, each in the multitrillion range.

Open-source AI models democratize access to powerful robotics tools, while autonomous vehicle tech could standardize the industry and speed up development.

B2B digital ad spending will continue to grow at a slower pace across key industries in 2023. More B2B buyers are millennials and Gen Zers, shifting ad buys from search to display, from Google to social media, and from desktop to mobile.

Travel includes airlines, cruises, accommodations, tourism boards, destination marketing organizations, travel bureaus, country clubs, online travel agencies (OTAs), travel agents, travel websites, visitor centers, car rental companies, and leisure and unmanaged business travel.

Digital ad spending by healthcare and pharmaceutical companies went through its own upheaval during the pandemic. Now the industry is settling into a new normal for growth in some channels as consumer media habits have changed.