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Explore the benefits of B2B loyalty programs that generate 32% more long-term clients. Find out how personalized rewards and strategic value can strengthen your customer relationships and drive repeat business.

Over the weekend, thousands of alleged Google Search API documents were leaked. The highly technical documents purport to cover Google鈥檚 over 14,000 ranking factors, how link value and click behavior are evaluated, and how Google classifies smaller sites. But for the average marketer focused on building a brand, the news may be more exciting than actionable.

B2B marketing teams rely on 蘑菇AV Media Solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics and more, if you can believe it. Visit emarketer.com/advertise to learn more about our proven approach. Grace Harmon (00:16):.

B2B marketing teams rely on eMarketer media solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics, and more. Visit emarketer.com/advertise to learn more about our proven approach. Hello everyone, and welcome to The Banking and Payments Show: Behind the Numbers podcast from eMarketer. Today is August 20th, 2024.

B2B social ad spending will account for nearly half of B2B digital ad spending in 2024, at 46.3%.

The company鈥檚 AI assistant aims to simplify sales and marketing processes and boost efficiency.

MOs are under increasing pressure due to greater scrutiny and accountability for ROI; the need to balance creativity with revenue growth; and the rapid pace of technological, market, and consumer changes

The deal will bring 7,000 new customers and critical disaster recovery tools to tackle growing cybersecurity threats.

Study finds B2B ads lacking in creativity: Emotional appeal and humor boost effectiveness, with creative ads leading to greater brand loyalty.

B2B digital ad spend growth is leveling out after a pandemic boom. Budgets for advertisers will be relatively flat throughout our forecast period. But significant shifts are happening in the way advertisers spend on digital ads.

Forty-two percent of marketers said they plan on exploring AI and automation as a strategy in 2023, according to an August 2022 Sagefrog survey

For Wix, consolidating its marketing stack not only improves internal alignment but also results in an improved customer experience. The website-building company operates with teams worldwide, and is currently scaling down from about seven different marketing automation platforms.

Regardless of changes in the market, marketers will always have to build their first-party data around the buyer鈥檚 information and behavior. Complete and accurate data on prospects and customers is essential to making sound decisions about accounts that sales and marketing should target together.

AI is revolutionizing B2B SEO. Many AI tools are included in established SEO tools. The tools are integrated into SEO tasks, including keyword research, competitive analysis, and performance tracking. This helps marketers gain deeper data insights into user search patterns and behaviors, which can inform more-effective SEO strategies.

LinkedIn鈥檚 not just for B2B marketers. B2C brands in sectors like automotive, hospitality, music, sports, and travel are investing in the platform. 鈥淟inkedIn is definitely heading into a direction where more direct B2C marketing is going to become prevalent,鈥� said Jordan Schultz, vice president and head of social and digital creative at marketing agency Known.

AI is helping email marketers in a myriad of ways. Top use cases include personalization, subject line testing, send time optimization, segmentation, and predictive analysis of customer behavior.

Fifty-seven percent of B2B marketers said creating the right content is a challenge.

US B2B digital ad spend growth rates for key sectors like tech, finance, healthcare, and telecom will be 13.2 percentage points lower on average between 2023 to 2025 compared with 2017 to 2019, according to our forecast.

B2B companies are fighting over limited spend. In a flat economy, 鈥測ou鈥檙e going to have to take share,鈥� said Bruce Biegel, senior managing partner at Winterberry Group, during our 鈥淯nderstanding the New Buyer Journey鈥� Tech-Talk Webinar. That means focusing on retention, upselling, and cross-selling before pushing back toward acquisition in the long term. Here are six things to keep in mind during the process.

Social media is the most effective B2B channel for driving revenues in 2023, according to 60% of US B2B marketers, per Wpromote and Ascend2.

On today's episode, we discuss the Cannes Lions International Festival of Creativity 2023鈥攖he best conversations from the event, the value of being there, what we heard from marketers, and what we didn't. Tune in to the discussion with our analyst Jasmine Enberg and vice presidents Marissa Coslov and Ina Gottinger.

AI enhances B2B advertising: LinkedIn鈥檚 latest feature levers OpenAI models to improve ad creation efficiency.

Data center industry growth is on the horizon as AI adoption rises, with cloud giants like AWS leading the shift from the 鈥淐loud Era鈥� to the 鈥淎I Era.鈥�