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US B2B ecommerce growth is outpacing B2B product and electronic sales growth鈥攂ut at a slow rate. Buyers鈥� preference for third-party marketplaces (e.g., Amazon Business) is fueling growth, pushing sellers to consider ecommerce solutions and third-party platforms to reach buyers and meet their procurement expectations.

Study finds B2B ads lacking in creativity: Emotional appeal and humor boost effectiveness, with creative ads leading to greater brand loyalty.

B2B marketing teams rely on 蘑菇AV media solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics and more. You can head to emarketer.com/advertise to learn more about our proven approach. Paul Verna (00:17):.

B2B marketing teams rely on 蘑菇AV media solutions to elevate their thought leadership, and build meaningful relationships through exclusive webinars, guides, infographics and more. You can head to emarketer.com/advertise to learn more about our proven approach. Jasmine Enberg (00:18):.

B2B marketing teams rely on eMarketer Media Solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics, and more. If you can believe it, visit emarketer.com/advertise to learn more about our proven approach. Bill Fisher:. Hello, everyone. Welcome to Behind the Numbers Around the World, an eMarketer podcast.

B2B marketing teams rely on eMarketer Media Solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics, and so much more. If you want to learn about our proven approach, head to emarketer.com/advertise. Evelyn Mitchell-Wolf (00:20):.

Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2. Email (43%) and in-person/live events (34%) were the second- and third-most effective top-of-funnel tactics.

B2B marketing teams rely on 蘑菇AV Media Solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics, and so much more. If you want to learn about our proven approach, head to emarketer.com/advertise. Jeremy Goldman (00:19):.

B2B digital ad spending will continue to grow at a slower pace across key industries in 2023. More B2B buyers are millennials and Gen Zers, shifting ad buys from search to display, from Google to social media, and from desktop to mobile.

Marketers have a wealth of opportunities throughout the buyer鈥檚 journey to leverage generative AI. Here's how to use it effectively at each stage of the customer life cycle.

B2B Marketing teams rely on eMarketer Media solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics, and more. You can believe it. Visit emarketer.com/advertise to learn more about our proven approach. Jasmine Enberg (00:20):.

Over the weekend, thousands of alleged Google Search API documents were leaked. The highly technical documents purport to cover Google鈥檚 over 14,000 ranking factors, how link value and click behavior are evaluated, and how Google classifies smaller sites. But for the average marketer focused on building a brand, the news may be more exciting than actionable.

Marketing sits at the executives鈥� table鈥攂ut still could use some respect: A survey shows that despite its expanding role in driving growth, many banks still view marketing mostly as an expense.

Explore the benefits of B2B loyalty programs that generate 32% more long-term clients. Find out how personalized rewards and strategic value can strengthen your customer relationships and drive repeat business.

What is truly promising with generative AI, and when should content marketers stay human? Here鈥檚 how content marketers might use ChatGPT and other AI tools and where they should invest time and resources.

Google Contemplates HubSpot deal: A move that could redefine the martech sector, blending CRM prowess with advertising innovation.

B2B marketing teams rely on eMarketer media solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics, and much, much more. You can head to emarketer.com/advertise to learn more about our proven approach. (00:18):. Hello, everyone, and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an eMarketer podcast.

AI is revolutionizing B2B SEO. Many AI tools are included in established SEO tools. The tools are integrated into SEO tasks, including keyword research, competitive analysis, and performance tracking. This helps marketers gain deeper data insights into user search patterns and behaviors, which can inform more-effective SEO strategies.

LinkedIn鈥檚 not just for B2B marketers. B2C brands in sectors like automotive, hospitality, music, sports, and travel are investing in the platform. 鈥淟inkedIn is definitely heading into a direction where more direct B2C marketing is going to become prevalent,鈥� said Jordan Schultz, vice president and head of social and digital creative at marketing agency Known.

There鈥檚 a shift toward building meaningful connections at events. Plus, marketers are integrating DEI principles, sustinability into events.

B2B digital ad spend growth is leveling out after a pandemic boom. Budgets for advertisers will be relatively flat throughout our forecast period. But significant shifts are happening in the way advertisers spend on digital ads.

Forty-two percent of marketers said they plan on exploring AI and automation as a strategy in 2023, according to an August 2022 Sagefrog survey

For Wix, consolidating its marketing stack not only improves internal alignment but also results in an improved customer experience. The website-building company operates with teams worldwide, and is currently scaling down from about seven different marketing automation platforms.