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B2B marketing teams rely on eMarketer media solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics and more. You can head to emarketer.com/advertise to learn more about our proven approach. Jeremy Goldman (00:19):.

B2B marketing teams rely on 蘑菇AV media solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics and more. You can head to emarketer.com/advertise to learn more about our proven approach. Paul Verna (00:17):.

Marketers have a wealth of opportunities throughout the buyer鈥檚 journey to leverage generative AI. Here's how to use it effectively at each stage of the customer life cycle.

The deal will bring 7,000 new customers and critical disaster recovery tools to tackle growing cybersecurity threats.

B2B marketing teams rely on 蘑菇AV media solutions to elevate their thought leadership, and build meaningful relationships through exclusive webinars, guides, infographics and more. You can head to emarketer.com/advertise to learn more about our proven approach. Jasmine Enberg (00:18):.

B2B marketing teams rely on eMarketer Media Solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics, and so much more. If you want to learn about our proven approach, head to emarketer.com/advertise. Evelyn Mitchell-Wolf (00:20):.

B2B marketing teams rely on 蘑菇AV Media Solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics and more, if you can believe it. Visit emarketer.com/advertise to learn more about our proven approach. Grace Harmon (00:16):.

B2B marketing teams rely on 蘑菇AV Media Solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics, and so much more. If you want to learn about our proven approach, head to emarketer.com/advertise. Jeremy Goldman (00:19):.

B2B marketing teams rely on eMarketer media solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics, and more. Visit emarketer.com/advertise to learn more about our proven approach. Hello everyone, and welcome to The Banking and Payments Show: Behind the Numbers podcast from eMarketer. Today is August 20th, 2024.

Marketing sits at the executives鈥� table鈥攂ut still could use some respect: A survey shows that despite its expanding role in driving growth, many banks still view marketing mostly as an expense.

What is truly promising with generative AI, and when should content marketers stay human? Here鈥檚 how content marketers might use ChatGPT and other AI tools and where they should invest time and resources.

Explore the benefits of B2B loyalty programs that generate 32% more long-term clients. Find out how personalized rewards and strategic value can strengthen your customer relationships and drive repeat business.

Google Contemplates HubSpot deal: A move that could redefine the martech sector, blending CRM prowess with advertising innovation.

Study finds B2B ads lacking in creativity: Emotional appeal and humor boost effectiveness, with creative ads leading to greater brand loyalty.

Over the weekend, thousands of alleged Google Search API documents were leaked. The highly technical documents purport to cover Google鈥檚 over 14,000 ranking factors, how link value and click behavior are evaluated, and how Google classifies smaller sites. But for the average marketer focused on building a brand, the news may be more exciting than actionable.

I mean B2B marketing can be incredibly stale. We're in this moment where the B2B buyer is getting younger. Sometimes it's the same person who's scrolling through TikTok looking for lipstick, who's then at least part of the decision making process for a B2B brand. So, those companies need to learn to speak their language, and who better to work with than better a creator? Alexandra Canal:. Yeah.

B2B Marketing teams rely on eMarketer Media solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics, and more. You can believe it. Visit emarketer.com/advertise to learn more about our proven approach. Jasmine Enberg (00:20):.

AI is revolutionizing B2B SEO. Many AI tools are included in established SEO tools. The tools are integrated into SEO tasks, including keyword research, competitive analysis, and performance tracking. This helps marketers gain deeper data insights into user search patterns and behaviors, which can inform more-effective SEO strategies.

B2B digital ad spend growth is leveling out after a pandemic boom. Budgets for advertisers will be relatively flat throughout our forecast period. But significant shifts are happening in the way advertisers spend on digital ads.

Forty-two percent of marketers said they plan on exploring AI and automation as a strategy in 2023, according to an August 2022 Sagefrog survey

For Wix, consolidating its marketing stack not only improves internal alignment but also results in an improved customer experience. The website-building company operates with teams worldwide, and is currently scaling down from about seven different marketing automation platforms.

LinkedIn鈥檚 not just for B2B marketers. B2C brands in sectors like automotive, hospitality, music, sports, and travel are investing in the platform. 鈥淟inkedIn is definitely heading into a direction where more direct B2C marketing is going to become prevalent,鈥� said Jordan Schultz, vice president and head of social and digital creative at marketing agency Known.

There鈥檚 a shift toward building meaningful connections at events. Plus, marketers are integrating DEI principles, sustinability into events.

Regardless of changes in the market, marketers will always have to build their first-party data around the buyer鈥檚 information and behavior. Complete and accurate data on prospects and customers is essential to making sound decisions about accounts that sales and marketing should target together.