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Ulta Beauty loyalty program members can access one free sample a week at participating stores. The vending machines have digital screens that enable advertisements for Ulta Beauty brands. Wakefern placed free-sample kiosks in 95 ShopRite and The Fresh Grocer stores in May 2023.

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5. This week, price comparisons drive online shopping, consumers consider their grocery necessities, and retail media proves its effectiveness to consumer packaged goods (CPG) brands.

Beauty is bypassing traditional ads, opting for a Super Bowl livestream across TikTok, Twitch, Instagram, and YouTube, offering giveaways and interactive elements to keep fans engaged throughout the game. Retailers are integrating shopping features. E.l.f. is sponsoring Tubi鈥檚 new Red Carpet Shop, enabling viewers to shop directly on the platform while watching the Super Bowl for free.

Beauty and Drunk Elephant to build relationships with that valuable consumer segment. Our take: To reverse the company鈥檚 slump, de La Faverie plans to accelerate product launches and sharpen its marketing strategies to reach shoppers more effectively. But the big question remains鈥攃an Est茅e Lauder move fast enough to stay ahead of shifting consumer tastes?

To succeed, the rebrand must be more than cosmetic鈥擬S NOW will need programming and distribution moves that establish it as a destination for general news, not just partisan commentary.

So Ulta is launching a marketplace for select invited brands and they're also adding some more personalization to its e-commerce business. Ulta's new CEO has acknowledged that the company made several self-inflicted mistakes recently and they lost beauty share last year. She's hoping that these changes will help elevate the guest experience. Sara Lebow:.

The beauty retailer launched a Hulu "Get Ready With Me"-style show featuring celebrities, adapting popular short-form social media formats for streaming. This represents a subtle approach to branded content that could help draw viewers, contrasting with more overt retail entertainment initiatives.

Instacart has broadened its assortment beyond grocery鈥攁dding beauty (Ulta Beauty) and electronics (Best Buy)鈥攁nd in 2024, integrated Uber Eats restaurant delivery into its app. Intermediaries can grow their ad revenues by tapping new categories like beauty, electronics, and consumer packaged goods (CPG).

Consumers focused on value in 2024: Retailers and brands like Aldi, e.l.f. Beauty, Temu, and Walmart benefited from consumers' growing cost consciousness.

Cosmetics on an organic content moment that instead encouraged them to buy actual lip liner. 鈥淢aybe it [doesn鈥檛 have] the biggest ROI, but it's more of an effort for our brands to get to the cultural conversation and turn something that could have been an issue or a crisis into an opportunity,鈥� Bock said.

Though beauty is a crowded category,11:11 Beauty is hoping Paris Hilton鈥檚 multigenerational appeal could help it break through the noise, and power a content flywheel.

Gen Z consumers of beauty and skincare products are most attracted to brands for their pricing (48%), samples (46%), and sustainability (44%), according to Bolt. Pricing is a bigger influence for older consumers, cited by 61% of those ages 18 and older.

US sales of store brand beauty products grew 10.5% in 2023, according to February 2024 data from the Private Label Manufacturers Association and Circana.

US cosmetic and beauty sales are expected to grow over 10% this year鈥攎ore than three times the 2.9% rate of the overall retail market, according to our forecast. It鈥檚 a sign of the 鈥渓ipstick effect,鈥� said our analyst Sky Canaves on our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.