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On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how to define an impulse buy and some of the challenges in sparking them online. Then, for "Pop-Up Rankings," we rank three suggestions for inspiring online impulse purchases. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and director of Briefings Jeremy Goldman.

It almost reminds me of that Best Buy CNET partnership that we saw recently. It's definitely not one-to-one, but similar sorts of alliances are being forged. Suzy Davidkhanian (08:30):. I bet. And it's also not new Walmart. I'm pretty sure it was Walmart did it with a recipe sort of magazine.

On today's episode, in our "Retail Me This, Retail Me That" segment, we invent a new sport called the "National Retailers League," where we look at how retailers stack up against each other across different areas. Then, we examine the battle between the top 15 retailers for online dollars and hand out some awards based on fulfillment experience, the best mobile app, and internet innovation. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Blake Droesch.

12% of Americans subscribe to DoorDash's Dash Pass membership, and this chart you see, which is a June study we did with BizRate Insight shows that DoorDash is a larger paid membership program than Best Buy, Instacart+ or Uber One and about half as big as Walmart+ in terms of people who say that they pay for it, so it's not small. Yeah.

In fact, 40% or more will discover a product in one channel and buy it in another. Inmar research shows consumers will find inspiration across digital and physical touchpoints. The key isn鈥檛 picking the 鈥渂别蝉迟鈥� channel, it鈥檚 being present in as many channels as possible with consistency and relevance. What brands should do: Plan for a nonlinear purchase path.

Retail foot traffic is bouncing back, especially in malls, thanks to diverse tenant mixes and engaging experiences that attract shoppers, Ethan Chernofsky, senior vice president of marketing at Placer.ai, said during a recent 蘑菇AV webinar. The pandemic鈥檚 lasting influence has also changed how we shop, with more people visiting multiple grocery stores for the best deals and quality, while small-format stores are helping retailers meet local needs.

As consumers hunt for the best deals, generative AI will drive $194 billion in consumer spending by enabling brands to provide personalized customer service, marketing promotions, and commerce experiences, per Salesforce. Social media advertising will also have an outsized impact on purchase decisions versus traditional marketing efforts.

FIs must use language that explains why the target audience needs his product or service, and why now is the best time to 鈥渂耻测鈥� it. How does the customer "buy" it? Understanding the consumer鈥檚 buying journey is essential. That way, each campaign has clear calls to action for the target audience that make sense for the specific product or service.

But any one retailer (or bank for that matter) would be hard-pressed to get buy-in and acceptance from other retailers and banks鈥攚hich means a consortium like EWS or a financial plumber like Fiserv may be the best bet for mainstream retail adoption. Our take: Stablecoins right now are a tool for institutional players and a handful of American consumers.

Strange bedfellows: While Affirm鈥檚 partnership with Mattress Firm has the trappings of a best-fit financial collaboration, consumer demographic trends don鈥檛 necessarily align for maximum in-store shopping effectiveness. When it comes to mattress shopping, shoppers ages 56 and older are most likely to buy their mattresses in-store, per a study by Bed Times Magazine.

Most advertisers would be best served by RMN buys that balance O&O and audience extension inventory. O&O inventory, though less viewable, is integrated into the shopping environment, while audience extension inventory provides higher viewability and a wider reach. Striking a happy medium between sales and brand awareness is necessary.

Why it matters: Like Amazon, Shopify is trying to figure out how best to protect its business from the incursion of AI agents, while recognizing that such tools could soon become mainstream.

Shoppers carefully research and plan Prime Day purchases, leaving little room for impulse buys. Nearly 80% of online shoppers consider Prime Day savings to be the best deals offered all year, according to May 2024 research from Skai. Still, they plan to research their purchases carefully before shopping, suggesting that brands may have limited ability to influence decisions at the point of purchase.

OOH advertising is experiencing a renewed sense of purpose as marketers reevaluate their media priorities and question if being performance-obsessed is the best strategy. According to Brien, the industry is correcting from years of over-reliance on short-term, hyper-targeted digital campaigns.

The best experiences blend physical and digital touchpoints. Don鈥檛 worry, marketers. Digital devices aren鈥檛 disappearing. Consumers want brands to blend digital and physical experiences. In fact, 78% of Gen Z and millennials appreciate when digital touchpoints enhance the physical shopping experience.

That creates a sense of urgency, Rentler said, as shoppers think to themselves, 鈥淚f I don't buy it, it won't be there next week.鈥�. The best-performing off-price retailers are sourcing a steady flow of fresh inventory across a variety of brands and price points. For example, Nordstrom Rack grew sales 10.5% YoY thanks to its 鈥渟trategy of offering great brands at great prices,鈥� said CEO Erik Nordstrom.

Best friend. She often influences me to buy different items at Trader Joe's. She'll be like, oh, Trader Joe's has their new spring line in of whatever carrot jelly beans, and then I go and buy them. So I'm going to go with that. Marcus Johnson (04:33):. Nice. Moms, the most influential, as they should be. All right, very good. There are the three guests. Time for the fact of the day.

Given the central role of targeting in digital advertising, it鈥檚 no surprise that some of the key use cases of generative AI (genAI) help advertisers find the right audience, buy the right ad placements, and craft the best messages for the moment. Key Question: What are the key use cases for genAI in ad targeting, and how should advertisers prioritize them?

While TJX noted 鈥渟ignificant incremental pressure鈥� from tariffs on its Q2 profits due to previously committed inventory orders, it is confident in its ability to offset that impact through smarter inventory buys, diversified sourcing, and higher prices. Our take: TJX is one of the few retailers likely to benefit from tariffs, at least in the short term.

While there are some differences across age, healthy majorities of the four generations we surveyed think that ad targeting doesn鈥檛 affect what they buy. Most consumers have a limited sense of how their data is used by advertisers. 蘑菇AV 90% say that, at best, they only sometimes understand what happens when they consent to a site using cookies during their visit.

The news: Gen Z is reshaping how consumers shop, spend, and stay well鈥攚ithout ever leaving their screens. US Gen Zers record 425 digital actions a month鈥�40.3% more than Gen Xers and 141.5% more than baby boomers, per PYMNTS Intelligence. Our take: Brands should partner with carefully chosen SMEs to expand reach. High social video subscriber counts won鈥檛 bring the best ROI if creators aren鈥檛 well-versed in what they鈥檙e promoting. They should also ensure websites and checkout processes are frictionless. Gen Z wants quick, effortless experiences. Brands that provide those have the best chance to win them over, and other generations will follow their lead.

The news: Facing mounting pressure from ChatGPT and other platforms, Google Shopping is stepping up its game to stay ahead in the product discovery race. Our take: The best way for Google to fend off the competition is by making Shopping indispensable. Features that mimic personal stylists, surface the right deals at the right time, and boost shoppers鈥� confidence through virtual try-ons can help ensure consumers keep turning to Google as their shopping companion.