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The campaign鈥檚 associated sweepstakes encourages users to pay more frequently with PayPal

AI-forward, frictionless customer experience helps ensure Google Pay鈥檚 consistent use.

For example, Visa launched its Flexible Credential product this year, a digital card that lets consumers pay with debit; credit; buy now, pay later (BNPL); or rewards. Prediction 5: A major issuer will pilot a subscription-based rewards credit card by the close of 2024. Despite some subscription-based credit cards popping up in 2023, no major issuer piloted such a card this year.

Technology partners such as buy now, pay later (BNPL) platforms will drive some of that growth. And both financial services鈥� card-linked offers and CTV will power more spending in novel areas. Advertisers will continue to invest in affiliate campaigns with creators, aided by a growing number of KPIs.

With their respective commerce media network announcements in spring 2024, Chase and PayPal joined buy now, pay later (BNPL) fintech Klarna and neobank Revolut in the burgeoning world of FMNs. Financial services companies boast their cross-merchant, holistic view of consumer spending behavior as a key differentiator to advertisers.

The tech giant discontinued its buy now, pay later (BNPL) service in June and instead partnered with Klarna and Affirm. This was a major turnaround from its grand aspirations to build a suite of in-house financial services dubbed 鈥淏reakout鈥� in 2022. As Apple鈥檚 first independent lending venture, Pay Later was expected to be a key part of this suite鈥攂ut it didn鈥檛 even last a year.

With pandemic-era savings largely depleted, credit card balances have been rising, and more shoppers are turning to flexible payment options such as buy now, pay later (BNPL) offerings. Delinquencies are also on the rise, indicating that current levels of spending may be unsustainable for some. Ecommerce will grow steadily鈥攁nd more than four times faster than physical retail.

Consumers will likely hold out for value, look for deals, and increase reliance on credit and flexible payment options such as buy now, pay later (BNPL) to support holiday spending, per Salesforce. Physical stores are poised for a seasonal rebound. In-store holiday sales growth will more than double the full-year growth rate.

Mobile wallet use is driving this trend, bringing wallet-based payments options like buy now, pay later (BNPL) and cryptocurrency along with it. They can also help merchants maximize ecommerce sales growth. Mobile wallets play a key role here, too. Payment providers can also expand online payment methods, boost authorization rates, and speed up wallet-based checkout.