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Interactive Advertising Bureau Brasil (IAB Brasil). Interactive Advertising Bureau Chile (IAB Chile). Interactive Advertising Bureau Colombia (IAB Colombia). Interactive Advertising Bureau M茅xico (IAB M茅xico). Interactive Advertising Bureau Per煤 (IAB Per煤). Interactive Advertising Bureau Uruguay (IAB Uruguay). Livepanel.

The survey was conducted in July 2024 across nearly 6,000 respondents from the US, Canada, India, Brazil, Mexico, the UK, France, Italy, Germany, Spain, Australia, and Japan. Coupons over email: Other studies largely support the GetApp findings.

The company is present in 18 regional markets, including Argentina, Brazil, Chile, Colombia, Mexico, and Peru. Magazine Luiza. This company, which is more commonly referred to as 鈥淢agalu,鈥� is a multichannel retail company with 1,303 stores in 20 states in Brazil at the end of Q2 2023.

The feature is currently available in Brazil and Spain and will roll out to Germany, Italy, the Philippines, and more Latin America countries in the coming weeks. Global talk: Reddit reports strong user engagement and healthy revenue growth鈥攊ncluding a 41% ad revenue increase in Q2鈥攂ut its IPO earlier this year adds pressure to continue that expansion.

The news: TikTok has launched its revamped 鈥淪ubscription鈥� monetization feature to eligible creators in countries including the US, UK, Germany, and Brazil, with plans to expand in the coming weeks. Creators can now offer three different subscription tiers at varying price points, giving fans access to exclusive videos, LIVEs, custom perks, and more.

This increase in cooperation with governments worldwide is at odds with his showdown with Brazil, where X was outright banned for refusing to suspend disinformation peddlers. It's an odd contradiction that further muddies Musk鈥檚 ethos for X. The advertising picture: Is this report really about restoring trust with advertisers and users? Or is it about calming nervous stakeholders?

Brazil and Mexico offer some of the highest returns worldwide. Advertisers in Brazil generated $10.69 per dollar spent on Amazon ads in 2022, far higher than the $7.68 global average, according to client data analyzed by Macarta. In Q1 2023, Brazil more than doubled its ROAS, while Mexico鈥檚 rose to $9.29 from $7.10 in 2022. Key shopping events drive ROAS even higher in Mexico.

Brazil has quietly become a podcast hotbed. Beyond the US and China, Brazil stands out for its scale. We do not yet have podcast metrics for several large countries鈥攕uch as India and Indonesia鈥攂ut given the digital usage trends that we do know about, it鈥檚 likely that Brazil would still end up as the third- or fourth-largest podcast market in the world even if we had listener data for every country.

Monthly transactions hit 3 billion in March, and cash transfers top credit card payments, according to the Central Bank of Brazil. And being cheaper than traditional card payments for merchants has helped it become the most used payment method in Brazil, per the central bank. Why the tie-in makes sense:.

India is slowly climbing the list, and Brazil and Indonesia are jockeying for 10th place. Besides those standouts, the story has not changed much in recent years鈥攁nd won鈥檛 change much going forward. Our country-level forecasts now cover 97.6% of global ecommerce sales.

The Philippines tied for the No. 1 spot (alongside Brazil) for time spent with mobile devices, at 5:26 daily. The penetration rate of smartphones in H1 2023 was 99.1% in the country. A significant contributor to mobile time in the Philippines is the use of social media and messaging services. The country is second only to Brazil in time spent with social/messaging, at 3:37 daily.

The exceptions are countries with a strong local competitor, like Mercado Libre in Mexico and Brazil. Domestic retailers in smaller markets, like Canada, have been slow to develop ecommerce channels, resulting in Amazon's dominance. Canada鈥檚 lag was acute in the past decade, especially versus the US.

Why it matters: Amazon appears to be turning to the same low-cost shipping playbook it used to gain share in Brazil and Mexico鈥攎arkets dominated by Mercado Libre. Mercado Libre dominates the ecommerce market in Argentina; we expect it will account for 66.5% of the country鈥檚 online sales this year.

Visa will reportedly buy Brazil-based paytech Pismo in a deal that could top $1 billion later this month, people familiar with the matter told Bloomberg. And Fiserv is exploring takeover opportunities to grow its merchant-focused arm, Clover, and to add new services, per Payments Dive. What do Visa and Fiserv stand to gain?

Brazil will remain the largest market for Mercado Libre (鈥淢ercado Livre,鈥� in Portuguese) in Latin America by total online sales volume, despite its slightly slower 18.0% growth rate. It will represent nearly half of Mercado Livre鈥檚 regional business this year, or $19.05 billion (BRL 98.35 billion). Mercado Livre will fare better in Brazil than previously expected.