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So if the younger generation is watching less premium video ad-supported cable, whatever, and spending more time being entertained watching TikTok videos and Instagram Reels, what that means for ad-supported in general is that the opportunities to have longer video advertisements, whether it's on AVOD, cable or even pre-rolls and mid-rolls on YouTube, that is really diminishing as ad-supported diminishes

The idea that it's just all dancing, lip-syncing teens, it's horribly out of date," she says, "And that the TikTok of today is more like a cable TV giant or a streaming service, crushed into an endlessly scrolling feed.". So we'll start with that question, Jasmine, "Is it?" Is TikTok, should it be looked at more as bite-sized TV?" And overall, what did you think of the piece? Jasmine Enberg:.

Most of ad spending still broadcast TV, 5 billion, then cable, and then spending on Google and Facebook about 1.6 billion of the 11. $11 billion in context. I believe you're pointing this out. Total political ad spending and growth exceeds the travel industry, which will give over $7 billion to US digital ads in 2024 according to our forecast.

So the fact that they come from a legacy media background means that they have contractual obligations still in that cable TV universe, where you don't have as much control over seasonality of programming as Netflix does. The other thing that I think gets in Disney's way is that its streaming portfolio is also three very separate brands.

Carson, so he regularly averaged over 3 million viewers on his Fox show, which made his show one of the highest rated on all of basic cable. He's got 7 million followers on Twitter, and his I'm back video announcing his move to Twitter got 22 million views.

It is an interesting story and yeah, you would've thought that no one watched cable TV. Not true, 40% of households still have it. You would've thought no one watched TV anymore. Not true. Just under three hours, is what you're saying, Ethan? Ethan Cramer-Flood:. Three hours for the whole population, four hours among people that still watch. Marcus Johnson:. Right. Okay. Okay. Very nice.

I mean, I know I get my phone out whenever commercials come on TV and a lot of us also don't necessarily have cable subscriptions either. So whenever the commercials come on, Gen Z might tune out. And so finding different ways to reach them, meeting them where they are, going back to that, might be the way to go. Rob Rubin:. I read this in Morning Consult that 27% of Gen Zers watch TV every day.