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But to a consumer, no consumer is saying, I'm going to watch OTT or I'm going to fire up my linear TV and watch a cable network, no one says that. To them, I think it's just they're watching video that's primarily shown on a big screen, and it doesn't have to even be on a big screen, they may watch it on their phone or their laptop.

Streaming came on the market years ago and was like, "We are the cheaper alternative to cable." And now, in one year, that relationship has changed so quickly. It's gone from, "We are the cheap alternative," to, "We are raising prices across the board," sometimes significantly. Marcus Johnson:. Hey, gang. It's Monday, August 22nd. Is that right? Daniel Konstantinovic:. No. Marcus Johnson:.

The US pay TV population—those who are reachable through traditional cable, satellite, or telecom and fiber options—has dwindled to about 60% of its 2013 peak size, per our forecast. Non-pay TV viewers will for the first time outnumber pay TV viewers in 2023. As ad-supported video-on-demand continues to proliferate, measurement won’t get easier.

They're in the news right now for having pulled all of their channels off of Spectrum cable, the charter communications, which is affecting a lot of people in New York. They are simultaneously juggling a whole lot of really difficult decisions.

A lot of that happened with cable TV too. Back in the 80s, a lot of those stations were ad free and positioned as ad free, and that cable was going to be pay television that was different than broadcast. And then 10 years later, they all had ads except HBO and Showtime and Cinemax, and cable looked a lot like broadcast. Max Willens:.

DirecTV and Dish Network attempt to claw back linear TV’s power: A proposed merger would create a pay TV giant that could help it in carriage negotiations.

Our first-ever mobile video flash survey explores the latest consumer trends in Latin America’s rapidly evolving digital video landscape, and what they mean for the region’s biggest media companies this year.

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On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes.

Still cheaper than cable. Still cheaper than cable. Zach Goldner:. That one you add them all up. Marcus Johnson:. Why do you still have cable then, Oscar? Oscar Orozco:. How did you know? Zach Goldner:. You're the only person left. You forgot to cancel it. Oscar Orozco:. I can't get rid of it. It's just so hard. Local sports, Marcus. Local sports. That's why. Marcus Johnson:. And the C. Network.

I mean younger folks are not typically watching CNN at the rate that older people are watching cable news and they're still on cable. Sports, perhaps. However, when I hear about some games across different leagues, as a sports fan, that's very annoying to me. That doesn't create a good experience if I'm someone who watches the NBA, but I have to jump from platform to platform.

Partly because public of opinion of cable news is so low, so maybe there's a bit of a news vacuum.

So I think the important thing to realize here is that this is going to help them protect some of the cable subscriber fees that they're losing, but it's not going to protect them from the people who never watched a second of ESPN but were paying for it as part of their cable bundle. So this is going to help them a little, but not a lot.

So it's like cable in the same respect that it is not dropping off a cliff. It is going down a little bit each year rather consistently, but it's pretty resilient all things considered. What's happening by age when you scratch below the surface with regards to that TV time, Jenny? Jennifer Pearson:. Right. Yeah.

Fisher of Axios noting that news publishers with large video archives think broadcasters and cable networks will have more leverage than text-based businesses because video archives are less available for bots to scrape. Marcus Johnson (15:12):. Daniel, I think you touched on this. This is an interesting point, which is why these companies are struggling to provide a unified front, and Ms.