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Movie theaters still rely heavily on TV advertising, with 51% of Canadian and 47% of US adults noting it as their primary source for movie promotions鈥攂ut social media is closing the gap. Content discovery habits further highlight this shift. While 58% of adults choose new shows or movies based on friends' recommendations, online reviews (38%) and TV commercials (33%) remain significant influences.

Canada-based wealth management startup Wellington-Altus, for example, funneled almost half of an $85 million raise it received in 2021 toward recruitment bonuses to attract advisors. Freeing up advisor time for client interactions. Banks can offset some advisory service expenses by making their advisors as efficient as possible.

The survey found 18.3% of respondents had watched an influencer video or vlog in the past week. When asked if they used a paid-for membership to follow influencers, 8.4% of respondents had done so. Respondents ages 16 to 24 overindexed on influencer video consumption, at 27.9%. Device Ownership. The US ranked No. 1 globally for game console ownership, at 41.9% of respondents.

It even helped translate a primary research survey into Canadian French for respondents based in Quebec or French Canada, an example of AI helping us do things that were previously difficult or impossible to do. Takeaways for marketers. Start out by defining your unique requirement.

To keep campaigns new and relevant, Poshmark leans on AI to enhance product images and refresh video assets. The fashion resale platform has also employed AI to help it translate TV ads into different languages to scale campaigns across countries.

The features are rolling out now in the US and Canada. The translation option lets the smart glasses interpret Spanish, French, or Italian into English either spoken via the glasses鈥� microphone or read as a transcript on a connected phone. The assistant, which brings visual recognition to the glasses鈥� Meta AI, can converse with users and provide answers or suggestions.

More than four in 10 B2B marketers in North America and Europe plan to increase social media content (46%) and video (41%) distribution this year, according to April 2024 data by 10Fold and Sapio Research.

Instagram Reels, its short-form video offering launched in February 2022 to compete with TikTok, has grown into a formidable service. A March survey from Raymond James found that 44% of internet users ages 18 to 60 use Reels. TikTok sits at 46%. The company warned last year that ATT could cause it to lose as much as $10 billion.

Read this next for a deeper dive into forecasted adoption rates of genAI in banking chatbots in the US, Canada, and the UK. GenAI-powered chatbots are already taking off on social media platforms鈥攜ou can read more about them here, and why we think they may end up directing more search activity to social media.

Lego teamed up with nonprofit KultureCity to have its US and Canada stores certified sensory inclusive. Stores offer sensory bags that include noise-reducing headphones, fidget aids, strobe-reduction glasses, and more to help make the in-store experience more enjoyable for neurodivergent shoppers and those with sensory needs.

Near-ubiquitous use of social media, messaging apps, and video on smartphones has tipped the scale in favor of mobile. The US remains at the top of the list of countries polled for broadcast TV viewership. Time spent with the medium far outranks similar countries, a reflection of wide programming choice in the US.

Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.

According to Sports Business Journal, thanks to the League's newly-enhanced dasherboard technology, which allows for the seamless insertion of virtual ads during live broadcasts, the NHL can finally target Canadian fans with Canadian ads during the post-season. That's one home win for the Canada team already. And that's my three in three this month.

They鈥檙e also posting more video鈥�21.4% of high-visibility brand posts are video, compared with 10.5% for the average brand. Rate and review: High-visibility brands average 4.5 out of 5 stars in Google reviews, per SOCi.

The nations to which the labels are spreading include the US, Canada, France, Japan, and China, the home of TikTok parent ByteDance. The requirements for the label consider elements like an organization鈥檚 funding, coverage, editorial independence, and journalistic standards.

The majority of that spending is now on video formats, with TikTok鈥檚 video growth outpacing that of other platforms. Social media is an essential marketing channel, but it is also one fraught with brand risk. As a result, agencies with expertise in navigating social channels are essential to brands鈥攅ven if those agencies position themselves more broadly. We Are Social. Founded in London in 2008.

The tailored playlist feature is now available for Premium subscribers on iOS and Android devices in the US, Canada, Ireland, and New Zealand. This rollout follows an initial launch in the UK and Australia, where subscribers have created 鈥渕illions of playlists that they keep coming back to,鈥� per Spotify. Spotify said that users can even reference things like movie characters, colors, and emojis.

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

Krouse of The Wall Street Journal are suggesting could play out, because in Canada and Spain where this password cracked down or sharing scheme has already been rolled out, they have noticed people who are not password sharing anymore move over to the ad supported tier. They're assuming that's also going to be the case in the US.

Digital video viewers are internet users of any age who watch streaming or downloaded video content via any device at least once per month. Sub OTT video service users are individuals of any age who, at least once per month, watch video via any app or website that provides paid subscription access to streaming video content over the internet and bypasses traditional distribution.

In Canada and the UK, mobile was the only media format that gained time spent, up 6 minutes and 4 minutes, respectively.

On today's episode, we discuss why Disney+ lost around 3 million subscribers, how much its new ad-supported tier can move the needle, and whether The Walt Disney Co. is more likely to buy the rest of鈥攐r sell鈥擧ulu. "In Other News," we talk about how connected TV (CTV) viewers feel about "enhanced" ad formats and what a new category of video called "accompanying in-stream" is all about. Tune in to the discussion with our analyst Paul Verna.