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The news: Meta announced numerous updates to its messaging ad options, with a heavy focus on WhatsApp. Meta is expanding Ads Manager to include WhatsApp campaigns, centralizing multi-campaign management across its platforms. The feature allows businesses to upload subscriber lists to use Advantage+ to optimize ad budgets or manually choose messages for additional placements. Our take: The ongoing potential for divestiture could have significant implications for advertisers that rely on Meta鈥檚 ecosystem鈥攂ut the new features will still make WhatsApp a more appealing option for those that haven鈥檛 considered it as a key ad channel.

On today鈥檚 podcast episode, we discuss the various definitions of artificial general intelligence (AGI) and try to come up with the best one we can. Then we look at how smart humans are compared to current AI models. Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.

Our fifth annual study ranks Canada鈥檚 top seven banks on mobile app innovation, based on an exclusive survey about what features consumers value most.

Consumers value convenience and speed, but brand trust and data security also rank high among customer service priorities.

OpenAI鈥檚 November 2023 launch of GPTs鈥攃ustomizable versions of ChatGPT that can be tailored for specific purposes鈥攎eans retailers without coding skills can build their own chatbot or virtual assistant. Technology firms have also begun innovating in this area:. Dynamic Yield by Mastercard has launched a plug and play, genAI-based chatbot for retailers called Shopping Muse.

GenAI is taking the search market by storm, but market dynamics will stay largely the same this year.

Agent Pay could transform the payments experience for consumers with hyperpersonalized recommendations

Meta AI is a chatbot, not a search engine, but it does integrate results from Google and Bing. Although some users have expressed annoyance at the change, its prominent placement in established apps could help promote acceptance of genAI in search.

Chatbots can personalize the purchase journey. Over half (52%) of retailers were considering investing in genAI for a branded virtual shopping assistant as of September 2023, per Nvidia. How ads will factor into conversational search through chatbots is still up in the air. But eventually, chatbots could promote retail media search鈥檚 role in product discovery.