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The trend: Even before the Trump administration enacted near-universal 10% tariffs on most imported goods, coffee roasters, CPG manufacturers, and others were already scrambling to manage surging costs for key staples like coffee and cocoa.

The No. 1 import category is motor vehicles and parts, followed closely by consumer goods. How dominant is the US market in Canada鈥檚 trade mix? The US is by far the largest consumer of exported Canadian products and services. It accounted for 76.0% of Canada鈥檚 exports in 2024. And 62.2% of Canada鈥檚 imports in 2024 came from the US.

That鈥檚 thanks partly to its strong foundation in search鈥�63.2% of retail media ad spending comes from search ads, per our forecast鈥攁nd partly to the hefty spending commitments many large consumer packaged goods (CPG) advertisers have made with RMNs through joint business plans.

Still, the success of China鈥檚 consumer goods trade-in program clearly shows that a more comprehensive stimulus plan will successfully juice spending鈥攁lthough whether that鈥檚 enough to enable the country to weather a trade war remains an open question. Go further: Check out our Infopack on China Shoppers 2025.

Cosmetics and skincare were among the few fast-moving consumer goods (FMCG) categories to show both value and unit growth as shoppers splurged on little luxuries, according to Nielsen data in The Grocer鈥檚 Top Products survey in December 2023.

As the digital grocery landscape grows more crowded, retailers must meet consumers' expectations around product selection, mobile app features, and fulfillment. 鈥淒igital grocery is no longer an emerging category,鈥� said our analyst Blake Droesch. 鈥淚t鈥檚 grown really fast over the last couple of years, and the market is pretty mature at this point.鈥� Here are three ways retailers can stay competitive, according to our Digital Grocery Opportunity report.

The news: Amazon has launched ZeroOne, a stealth team building next-gen consumer products from scratch. Led by Xbox co-creator J Allard, the group operates in Seattle, San Francisco, and Sunnyvale, and is tasked with turning early-stage ideas into market-ready hardware and software. Allard isn鈥檛 the only Microsoft veteran leading Amazon鈥檚 renewed devices focus.

Are less cluttered with consumer product pages. Don鈥檛 depend as heavily on legacy tech or third-party integrations. Avoid excessive tracking scripts or personalization tools that can slow down retail banking websites. The biggest takeaways: The findings suggest that retail banks can learn from top performers and make key adjustments. For example:.

Consumer packaged goods (CPG) brands have attempted to break into D2C ecommerce in recent years, to varying degrees of success. How can they avoid unprofitable strategies and develop a viable D2C ecommerce channel?

Major agency holding companies like Publicis, OMG, and WPP Media have turned to Mundial for multicultural campaigns across sectors like auto, mortgage, and CPG. The company partners with publishers to build high-confidence audience segments. Why it matters: Hispanic consumers represent a massive economic opportunity that transcends political considerations.

Navigating consumer behavior: The challenge for Kimberly-Clark, as for other CPGs, is how to manage tariff costs without alienating consumers who are already highly price-conscious鈥攁nd without being able to pull many of the levers that they used during the past few years of high inflation, such as introducing smaller package sizes.

FTC scores another antitrust victory after judge blocks Kroger-Albertsons merger: The deal would reduce grocery competition and raise prices for shoppers, the court decided.

Why it matters: By separating fast-moving consumer products from deep research, Meta can move nimbly, create clearer roadmaps, speed up decision-making across product lines, and reallocate resources more easily. Looking back: In 2023, as genAI popularity surged, Meta reorganized all of its AI efforts into a single division.

Our take: The rapid shift in consumer behavior is a troubling sign for the CPG industry. Price sensitivity is only intensifying, and with little sign of relief, even historically resilient categories鈥攍ike snacks鈥攁re now feeling the pressure.

While the collection has been in development since last year, the Trump administration鈥檚 recently implemented 10% universal tariffs鈥攚hich are expected to raise the cost of many imported consumer goods鈥攈ave given Made-in-USA offerings like American Bespoke new relevance, per Retail Dive.

Early data shows that in Q1 2025, several consumer packaged goods and retail categories are already outspending on CTV compared to linear TV. The rapid growth of CTV presents both an opportunity and a challenge. To succeed, marketers must move beyond isolated platform strategies and embrace a unified view of their media mix.

The news: The New York Times has agreed to license its journalism to Amazon, allowing the tech giant to incorporate Times content into its AI tools and consumer products. Per the Times, this includes content from NYT Cooking and The Athletic, which may appear in products like Alexa or be used to train Amazon's AI models.

Why it matters: Unlike fast-moving consumer goods, pharmaceutical decisions unfold slowly. People often need time鈥攁nd multiple prompts鈥攂efore they feel ready to take action. OOH is uniquely suited to bridge that gap. It can introduce a treatment to a patient in passing, reinforce it through repetition, and then resurface at the right time鈥攚hether during a provider visit or a Google search.

Early adopters span categories including quick-service restaurants, retail, automotive, and consumer packaged goods, according to Samsung Ads. How it works: Advertisers can monitor campaigns in real time, tracking delivery, video views, engagement rates, clicks, and scans through Samsung鈥檚 advanced measurement tools.

CPG: Includes food products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetics products. (A large portion of these products are categorized in France as fast-moving consumer goods [FMCG].).