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CPG: Includes food products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetics products. (A large portion of these products are categorized in the UK as fast-moving consumer goods [FMCG].).

鈥淲hether it鈥檚 Christmas, Thanksgiving, or Fourth of July, there are brands and categories within the consumer packaged goods (CPG) category that are relevant to each of those holidays,鈥� said Galvin. Brands can benefit even when their product isn鈥檛 typically in season.

TikTok Shop leans on top brands, live shopping to boost holiday sales: The platform will feature exclusive products from brands like Benefit Cosmetics and celebrity-led livestreams alongside Cyber Five discounts.

Could in-store health clinics drive grocery sales? A new report seems to think so. But the broader challenges of the retail clinic business model will likely be too difficult to overcome.

In addition, 45% of US consumer packaged goods (CPG) brand marketers think shoppable video content is the next frontier for retail media, according to October 2024 data from Path to Purchase Institute and TransUnion. RMNs are also expanding their shoppable inventory.

Private label accounts for a 23% dollar share among consumer packaged goods (CPG) food and beverage, per Circana, highlighting the growing importance of store brands in consumer purchasing decisions. Consumers don鈥檛 see private labels as different from name brands. One-fourth of consumers can鈥檛 identify private label brands, per Circana. Key stat: Gen Zers are using AI in their online shopping.

Marketplaces play a major role in beauty and clothing, while grocery shoppers rely on in-store visits. Retailers must balance both online and in-store strategies, leveraging loyalty programs and fast delivery to stay competitive.

While the collection has been in development since last year, the Trump administration鈥檚 recently implemented 10% universal tariffs鈥攚hich are expected to raise the cost of many imported consumer goods鈥攈ave given Made-in-USA offerings like American Bespoke new relevance, per Retail Dive.

The No. 1 import category is motor vehicles and parts, followed closely by consumer goods. How dominant is the US market in Canada鈥檚 trade mix? The US is by far the largest consumer of exported Canadian products and services. It accounted for 76.0% of Canada鈥檚 exports in 2024. And 62.2% of Canada鈥檚 imports in 2024 came from the US.

Consumer packaged goods (CPG) brands have attempted to break into D2C ecommerce in recent years, to varying degrees of success. How can they avoid unprofitable strategies and develop a viable D2C ecommerce channel?

Drugstores鈥� decline is hurting the US beauty market: Both Coty and L鈥橭r茅al linked the sector鈥檚 challenges to softer beauty demand, although sales broadly remain healthy as ecommerce and specialty retailers pick up the slack.

GenAI use cases could increase the economic impact of traditional AI within the consumer packaged goods (CPG) industry by 15% to 40%, according to a March 2024 McKinsey & Company study. Retail executives agree: 75% view genAI as instrumental to their business revenue growth, per a June 2024 report by Accenture. Predictions.

Consumer products manufacturers announced 14,619 layoffs (up 54% YoY), and automakers cut 7,146 jobs (up 28% YoY). The context: The Trump administration has upended the status quo since coming into office with aggressive tariff policies and bold political moves鈥攍ike laying off 279,445 federal workers (a 672% YoY spike) and promising mass deportations鈥攖hat have roiled the economic landscape.

The payoff: Retailers and consumer goods brands had tangible benefits from nostalgia promotions in the past year. Taco Bell鈥檚 Q4 2024 promotion, which featured iconic menu items including the 1980s Meximelt tortilla and 2000s Caramel Apple Empanada, was credited with helping drive the 5% YoY increase in Taco Bell鈥檚 Q4 same-store sales. Parent Yum!

CPG and retail are both core buyers of social media ads, in part to deflect the threat from new online challengers. The two industries will account for nearly 50% (29.9% by retail and 18.9% by CPG) of social ad spend this year. Retail has always spent heavily on social media, but heavy spending on social ads by Shein and Temu has driven the rest of the retail industry to spend more there as well.

Early adopters span categories including quick-service restaurants, retail, automotive, and consumer packaged goods, according to Samsung Ads. How it works: Advertisers can monitor campaigns in real time, tracking delivery, video views, engagement rates, clicks, and scans through Samsung鈥檚 advanced measurement tools.

Nordstrom targets teens with curated beauty selection: The department store hopes to capitalize on their growing appetite for premium products and desire for in-store purchases.

Walmart, which generated $4.4 billion in global ad revenues last year (with $3.87 billion from the US, per our forecast), currently brings in most of its ad revenues from large consumer packaged goods brands. The new API could help Walmart capture significant growth from smaller brands and marketplace sellers by simplifying the process and removing minimum spending requirements.

鈥淥ur advertisers, both consumer packaged goods (CPG) brands and restaurants, can utilize our data, find display or other Trade Desk inventory across the wider web, and then bring it back to DoorDash in a closed-loop fashion, so they can actually track attribution,鈥� said Toby Espinosa, vice president of DoorDash Ads.

Three key sectors are driving double-digit expansion in digital video advertising: pharmaceutical (19% increase), retail (18%), and CPG (13%). Zooming out: Tariffs are posing a threat to key channels like CTV, but this isn鈥檛 changing the broader trend of advertisers shifting away from linear鈥攊ndicating confidence that digital video will continue to drive returns.

As costs rise, consumer brands in retail, tech, and CPG may scale back marketing鈥攂ad news for platforms like Netflix, Disney+, and Roku, which increasingly depend on advertising. Content spending will tighten. With billions committed to live sports rights, media companies may further deprioritize scripted programming in favor of lower-cost unscripted content, putting creative innovation at risk.

UK retail sales rose unexpectedly in September, thanks to the new iPhone and Oasis: Back-to-school shopping and entertainment spending boosted demand for non-essential items, although poor weather and consumer caution dented supermarket sales.

While Unilever, like other CPG companies, had relied on price hikes to fuel growth most of the past few years, that approach is less effective due to consumers鈥� growing willingness to trade down and pull back spending. Now companies are trying to increase volume to boost revenues; Unilever鈥檚 volumes rose 2.7% YoY in Q4, short of the 3.0% analysts expected.

Our take: The functional beverage market is an opportunity too good to pass up鈥攆or CPGs as well as the retailers that stock them鈥攇iven that consumers are willing to pay top dollar for products they believe offer health benefits. Health-conscious shoppers care more about quality than price, and they present a $285 billion opportunity for brands and grocers, according to a dunnhumby report.