蘑菇AV

Key stat: Ads for products on sale are the most effective form of retail media advertising, with 51% of US digital shoppers saying they pay attention to them and 44% of digital shoppers saying they purchase from them, per Integral Ad Science.

Over a quarter (26.1%) of US consumers have used livestream shopping before and only 13% have used it regularly, according to a survey from 蘑菇AV and Bizrate Insights. 21.7% of US digital buyers will purchase via livestream this year, according to an October 蘑菇AV forecast.

Since the pandemic, online ordering and delivery have become table stakes for the grocery industry. Retailers like Albertsons have begun to develop tools and capabilities that provide added value for customers, focusing on creating a more convenient experience. 鈥淐onsumers think about food 226 times a day, that鈥檚 a lot of cognitive load,鈥� said Jill Pavlovich, senior vice president of digital shopping experiences at Albertsons Cos. 鈥淪o we want to take the experience from a transactional one to a helpful set of tools that can help people manage this.鈥� Albertsons leveraged customer data to identify areas for improvement across its website and mobile app.

81% of US adult digital shoppers review return policies before making a first-time purchase, and 55% will abandon their cart if return policies aren鈥檛 convenient, per a Happy Returns report commissioned by PayPal.

Gen Zers are ready to spend. The majority will be adults in 2023, meaning increased spending power. And they rely heavily on digital when making purchases: Gen Z will surpass Gen X in the number of US digital buyers by 2025, per our forecast.

Close to a third of US digital buyers will purchase from a company located outside the country in 2024, for a total of 71.8 million cross-border ecommerce buyers, per our forecast.

While social commerce is on the rise in the US, livestream commerce has yet to take off. In addition, advances in technology (like ChatGPT) may help jumpstart voice commerce adoption. Here鈥檚 what marketers need to know to take advantage of the increase in physical and digital shopping channels.

This year, we forecast that more than a third of digital buyers in the US will be shoppable media buyers. This incorporates more than just CTV, but there鈥檚 clear intent in the UK to push this type of content. Amazon, Target, Shopify, and Walmart are all looking to activate the CTV channel. But downsides to CTV advertising exist. There are a few reasons CTV ad growth has been stymied thus far:. Cost.

Almost 40% of UK digital buyers are now purchasing via social platforms. After hitting 拢7.3 billion ($9.1 billion) in 2024, UK social commerce sales will grow by a compound annual growth rate (CAGR) of 21.2% over the next four years, per a June 2024 report by Retail Economics and TikTok. That suggests sales could reach nearly 拢8.8 billion ($10.9 billion) in 2025. Predictions.

But they鈥檙e used by 11% of US digital buyers overall, per our April 2024 survey conducted by Bizrate Insights. Adding payment methods鈥攖hat are frequently used for traditional ecommerce, like BNPL or Google Pay鈥攖o social commerce checkout could boost customer satisfaction and drive up conversion rates for retailers.

The share of digital buyers making purchases via social platforms is growing steadily. Though social commerce is still an emerging part of retail in the US, consumers are gradually coming around to shopping on a range of social platforms.