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While meme-able content is good for younger consumers, Amtrak still needs to stay relevant with older consumers who have long supported the brand. Amtrak tends to cater its approach to platforms based on demographics. Facebook skews older. TikTok, younger.

Consumers continue to favor digital channels for household goods purchases, which has made health, personal care, and beauty the fastest-growing category in US ecommerce.

And it could have pushed consumers to use an alternative digital wallet like Shop Pay or Cash App Pay to check out online. If consumers had a good experience with these other wallets, they may also be more willing to use them in the future, affecting PayPal鈥檚 future volume.

Economic challenges: President Donald Trump鈥檚 tariffs may disrupt the digital ad market and reduce consumer spending. Companies that get their goods from China now face higher duties and could pause influencer campaigns. That could make it harder for influencers to create any kind of content since many content creators rely on brand or product sponsorships.

Instagram head Adam Mosseri admitted on a podcast that the app鈥檚 content search is 鈥渘ot very 驳辞辞诲鈥� and said the platform is working to help content creators surface better both within the app and in external engines like Google Search. Meta is expanding the team dedicated to Instagram search and plans to start rolling out changes over the coming months and years.

The good news for CTV advertisers is that their audiences are becoming less irritated by ad breaks, according to Hub Research, which found that consumers who feel watching ads is worth a lower subscription cost increased from 58% in 2021 to 66% in 2024. While seeing the same ad on repeat can increase recall, that recall doesn鈥檛 translate into purchase intent, according to a Nexxen study.

France鈥檚 relative digital immaturity is shifting, with digital advertising growth leaving traditional channels behind. Retail media is leading the way, and Amazon is benefiting the most, with the creation of the new triopoly.